Over 14 million people have cut their SEO teeth on our Beginner's Guide to SEO, learning the ins and outs of search engine optimization from scratch. For 16 years, it's been the go-to resource that kicked off careers and page-one rankings the world over. And now, for the first time, we're introducing the next-step resource to take you from practicing SEO to preaching it — from pupil to pro.

Read the guide!

Who should read the Professional's Guide to SEO?

You don't have to know the entire SEO Glossary by heart or get a perfect score on the SEO Expert Quiz to dive into this guide. If any of the following apply to you:

• You've done SEO work, officially or unofficially, as a component of your day job;

• Your title involves the words "digital marketer" or something similar;

• You've read The Beginner's Guide to SEO, Moz SEO Learning Center articles, taken our SEO Essentials certification course, subscribed to the Moz Blog, and are thirsty for more;

• You're ready for the next step in your SEO career;

...then this is the next-level SEO guide for you!

This resource exists to help level-up anyone comfortable with the basics of SEO, who have some experience practicing it professionally, and who crave the challenge and reward of moving from intermediacy toward mastery.

How much of this guide do I need to read?

If you're serious about mastering advanced SEO techniques and being able to apply them in a professional setting, we recommend reading the Professional’s Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible so you can learn at your own pace.

The guide has nine chapters focused on actionable tips and insights for a successful career in SEO, including:

1. Advanced SEO Strategy:

2. All About Google: The Algorithm

3. All About Google: The SERPs

4. Keywords & Content:

5. Link Building & Link Earning Tactics

6. Technical SEO

7. Competitive SEO

8. Measuring and Tracking SEO

9. Working in SEO

If you want to take a more organized approach to learning SEO or training your entire team, check out the Moz Academy Technical SEO Certification. We've consolidated all the resources you need to learn and apply advanced technical SEO techniques alongside unique learning strategies, task lessons and quizzes to test your knowledge. You can also display your knowledge with your LinkedIn Moz SEO Essentials certification badge.

Getting excited yet? You should be! Search engine marketing is a fascinating field and mastering advanced techniques will take your professional skills to the next level. We're looking forward to you coming on this journey with us!

Read the guide!