Younger drinkers today ‘are like cross drinkers’ with their tastes: Dogfish Head...
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Younger drinkers today ‘are like cross drinkers’ with their tastes
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Younger drinkers today ‘are like cross drinkers’ with their tastes: Dogfish Head Founder
Dogfish Head Founder & Brewer Sam Calagione sits down with Yahoo Finance Live to discuss the outlook of the craft beer and brewing industry, Dogfish Head's collaboration with Patagonia, the pandemic shifting consumer buying habits, and the supply chain impact on grains and ingredients.
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Younger drinkers today ‘are like cross drinkers’ with their tastes: Dogfish Head Founder
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Younger drinkers today ‘are like cross drinkers’ with their tastes: Dogfish Head Founder
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Dogfish Head Founder & Brewer Sam Calagione sits down with Yahoo Finance Live to discuss the outlook of the craft beer and brewing industry, Dogfish Head's collaboration with Patagonia, the pandemic shifting consumer buying habits, and the supply chain impact on grains and ingredients.
Video Transcript
- All right post-pickleball this weekend, many Americans will crack open a cold one. So why not curb the climate crisis at the same time? Dogfish Head Brewery teaming up with Patagonia, a brand that stands for sustainability above all else. For more on this, we're joined by the founder of Dogfish Head Brewery, Sam Calagione.
Sam, good to see you, my man. So where did this idea come from to pair up with Patagonia? And what sets this beer apart? What makes it sustainable?
SAM CALAGIONE: So Dogfish Head opened 27 years ago, David. We were the smallest commercial brewery in the country. But kind of how we made our name and grew to a top 10 indie craft brewery was introducing unexpected culinary ingredients into the world of craft beer. In the case of our partnership with Patagonia, what that meant was they brought to us this amazing grain called Kernza. So Kernza is inordinately strong at drawing carbon out of the atmosphere. It's sort of a long-rooted perennial wheat.
But what it does from a sensory perspective is you put it in this beautiful pilsner. And it gives it a nice dry peppery undertone that we can build this nice hop, sort of green tea and pear fruit hop character on top of.
- Sam, what do you make of some of-- you sold it for me. We have it on site right here. I'm dying to try it. Dave's going to crack it open.
[CRACK]
He's going to join you there with the drink.
SAM CALAGIONE: Oh, I love that sound.
- Yeah, it's the best sound, especially on the Friday ahead of Memorial Day weekend. Sam, talk to us just about some of the trends that you're seeing in the industry. Because from craft beer to some of the mixed drinks, I know you're getting involved with that. Seltzers has been all the craze as of lately. How does Dogfish, how do you guys fit in with this?
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