Amid the national furor over the baby formula shortage, some commentators have questioned why more mothers aren't breastfeeding their babies.

In response, one health startup exec highlighted the massive shortage of professional support — and the hidden cost — that's preventing some parents from doing so.

In the hospital, after the birth of a child, parents are offered the support of a lactation consultant who specializes in breastfeeding issues and is a certified health professional. This person helps parents and babies learn how to feed, teaches moms how to navigate their milk supply, helps with breastfeeding positions, teaches them how to use a breast pump, and also troubleshoots any issues that arise.

Despite the importance of these jobs, there's a massive shortage of these consultants: There are only four board-certified lactation consultants for every 1,000 babies that are born, according to Amanda Gorman, founder and CEO of telehealth startup Nest Collaborative.

'I was hell-bent on getting coverage'

Gorman's company, Nest Collaborative, offers virtual lactation support to help new moms through breastfeeding. (Gorman is a pediatric nurse practitioner.) Since last year, her company's user base has grown by 450%, and Gorman has worked with 8,000 individual families.

On a macro level, she said, breastfeeding support isn't uniform across races, which also creates a hidden cost for some new moms. Many of the existing inequities in health care that put minorities in disadvantaged positions resurface when it comes to lactation.

According to a 2021 report by the Centers for Disease Control and Prevention (CDC), 84.1% of new moms started breastfeeding last year, but that number ranged by ethnicity. More than 90% of Asian moms breastfed, compared to 73.6% of Black moms.

"Is a Black mother just as likely to receive the same care, regardless of the availability of the provider, ... as a white mother?" Gorman asked. "The answer is, unfortunately, no."