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Indian cows and buffaloes are going online
source link: https://www.economist.com/asia/2022/04/21/indian-cows-and-buffaloes-are-going-online
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Moo with the timesIndian cows (and buffaloes) are going online
A new breed of startups wants to formalise cattle trading
SIX COWS munch on dry grass in a barn in Vajeghar, a village some five hours from Mumbai. Ajay Shilimkar, a dairy farmer, beams as he introduces them to your correspondent. One, named Laali, is his most recent acquisition. “She listens to what I say. I don’t need a stick,” he says. Laali moos triumphantly.
Until recently, Mr Shilimkar would have gone to one of India’s many livestock fairs in search of a new beast. But he found Laali on Animall, a cattle-trading platform. The seller, who listed her for 45,000 rupees ($590), lived just 20km away. Mr Shilimkar reckons he saved at least 10,000 rupees that would otherwise have gone to a middleman.
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