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A downtick is coming for online advertising

 2 years ago
source link: https://www.wsj.com/articles/a-downtick-is-coming-for-online-advertising-11650294985
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A Downtick Is Coming for Online Advertising

Google’s search business expected to stay resilient while social platforms grapple with challenges

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Google-parent Alphabet is expected to see total advertising revenue rise 23% year over year.

Photo: Nicolas Economou/Zuma Press

April 18, 2022 11:16 am ET

Obstacles are mounting against online-advertising giants, but the pain won’t be spread evenly.

Ahead of first-quarter reports coming from the industry’s major players over the next few weeks, Wall Street has taken on a notably cautious tone for the sector. The combined weight of rising inflation, continued supply-chain challenges, the war in Ukraine and changes last year to Apple ’s mobile operating system are all expected to take some toll on the sector.

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