Continuation of “Designing for Web”

Every field has its own set of guidelines that anyone new to that field can follow to do something as similar to what others are doing before, as said Web Designing has its own set of guidelines that are the basis of designing that any new designer can follow to create some awesome web designs.

#1 Simplicity

A minimalist design approach does not always imply simplicity in website design. Simply eliminate any extraneous aspects from the design, content, and code to create a simple site.

Extraneous information is not found on simple websites. This aids navigation in two ways: sites often have fewer pages and parts, and the style of the site is typically less crowded, making navigation components simpler to identify.

Many early website designs include a lot of aesthetic components that aren’t actually needed. While it isn’t necessary to eliminate all stylistic elements from your designs, doing so may frequently make your site look cleaner and more polished.

Image borders, drop shadows, extra pictures in your header or footer, and extra explanatory photos on specific pages are all elements that might be deleted or reduced.

Example of Simplicity in Web Designing

Apple company is very famous for its simple product design and it is visible in its website also, where apple uses the white space and text in a way that make user focus onto the product i.e. iPhone 13 Pro.

It is one of the best practices of simple design which uses fewer elements or important elements only.

#2 Visual Hierarchy

The difference between a site that intentionally impacts user flow and decisions and a site that merely “looks great” is visual hierarchy, one of the most critical ideas underpinning successful web design. The order in which the human eye perceives what it sees is referred to as perceptual order.

In its most basic form, visual hierarchy outlines which features most effectively attract and draw the attention of your users. However, there is no one-size-fits-all approach to creating a clear hierarchy, and to stay on top of the game, competitive designers must have precisely distinct approaches — or develop new ones.

Example of Visual Hierarchy in Web Designing

FJaka is a website for a creative studio, its landing page shows a clear visual hierarchy of both text and images.. text is arranged from h1 to h2, and the image is aligned on the right side.. the logo is aligned on top of the brand recognition.

#3 Navigability

When a visitor first appears on a website’s home page, he or she should be able to tell themselves, “I am in the right place”:

Use a simple layout, short and appealing language, and keywords that are well-chosen. Boost the baseline that includes your site’s or company’s name as well as a description of your services or goods. To persuade the user to stay on the site, utilize two or three justifications in the header and emphasize a compelling value proposition. Edit digestible, light, and succinct editorials and organize them with titles, subtitles, and bullets so that your readers can quickly scan them. Make use of the target audience’s codes to help them feel more connected to your website.

Examples of Navigability in Web Designing

Schillings is a website that provides a kind of legal services to its user and its landing page shows the clean navigation options on the header of the website.. which makes the user navigate to the exact page on the website.

Starbucks provides its complete navigation for the website at its footer.. you can also go with this kind of avigation style if your audience likes this.

#4 Consistency

The appearance of your website will be defined by branding, font, colors, space, and layout. They must be constant. You’ll want to establish a clear visual hierarchy, with the more essential items being larger than the less important. Maintain a consistent color scheme across the product. All identical components must have the same padding and margins (buttons, forms, etc.). Everything on the website should be organized in a grid, and nothing should deviate from that grid.

Example of Consistency in Web Designing

Starbucks also uses the consistent green color that represents its brand color on its entire website, Starbucks uses various shades of green color to create beautiful visuals, hovers, and buttons, that make the design look consistent.

#5 Responsivity

Responsive web design, to put it simply, improves the user experience. When developing a website using adaptable web design concepts, one of the most important things to keep in mind is the mobile experience. Responsive site design saves money while increasing user retention. This, in turn, aids in boosting session length and lowering bounce rates. Both of these elements have an impact on search engine results. Responsive websites are easy to manage since there is just one website that has to be updated to accommodate newer devices.

Example of Responsiveness in Web Design

RipePlanet website shows how to make your website responsive to various screen sizes and make it look as similar as on any screen, by making your design responsive you can make your web experience better for mobile/tablets users which results in better conversions, reads, etc.

#6 Accessibility

Web designers should follow all of the newest principles and best practices in WCAG 2.1 to guarantee that their sites are accessible to all users. It’s a lengthy, complex text filled with technical language. Instead of committing to reading the whole article over the next two months, build your website with the following accessibility concepts in mind. Then get your code audited by a developer to ensure that your accessibility-conscious design is fully compliant.

Example of Accessibility in Web Designing

Apple makes sure of the accessibility on its website, one of the best examples is that it uses different images on the top to represent different products, by doing it Apple is making the design more visual than textual, it boosts up the speed as user now recognize the visuals much faster.

Conclusion

So, these are some of the guidelines with examples, I’ve discussed them previously in my article on Designing for Web where I explain various aspects of designing for the web in short.

I hope you learn something from this article, or just remembered it.

Thanks for reading.