DesignOps 2.0 – Scaling Design | Design Value Conference

• Erica Rider

  Sr Manager UX at PayPal

00:40

Erica Rider

Sr Manager UX at PayPal

Erica leads the UX team for PayPal’s internal developer tools in an effort to transform the organization from a development-driven to a customer-first and design-driven org. The team is pioneering the next generation of DesignOps called DesignOps2.0. DesignOps2.0 enables product teams to successfully build useful and useable products by integrating user research and design directly into the product development lifecycle.

Scaling design is not about throwing more designers at the problem. Scaling design effectively is about operationalizing design, aligning closer with the principles of DevOps. How do we enable product teams to successfully deliver useful and usable products to their customers? This is an evolution that they call DesignOps2.0. Nearly everything a product team deals with impacts UX. Traditional development issues like availability and latency have a significant impact the user’s experience.

You'll learn:

• How to set up tools and environment that empowers teams to deliver useful and usable products
• How to gain a common understanding with product teams around what impacts UX and who's responsible
• How to hold engineering and product teams accountable for delivering a good user experience

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