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While Samsung has long been known for powerful OLED displays in its Galaxy smartphones, in recent years, it has ceded ground to its rival, LG, when it comes to OLED TVs. Now, Samsung is jumping back into the OLED ring with the new S95B OLED 4K Smart TV.

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The S95B OLED 4K Smart TV is available in 55- and 65-inch sizes, starting at $2,199.99. For a limited time, you can bundle the OLED TV with a soundbar and save up to $500 on your entire purchase. For example, you can pair the new S95B OLED TV with the new $900 HW-Q800A 3.1.2ch soundbar for $2,949.98, saving $150 on the bundle. Or, add the $1,599.99 HW-Q950A 11.1.4ch soundbar to your TV purchase for $3,499.98, saving $500 compared to the price of buying the TV and soundbar separately.

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What is an OLED TV?

This is Samsung's first OLED TV in nearly a decade, as the company is typically known for its ultra-bright QLED TVs. For those new to the world of OLED vs. QLED, OLED (Organic Light-Emitting Diode) TVs don't use a separate LED at the back or sides like traditional LED and QLED TVs. Instead, they use what's called "emissive" display technology, which allows each pixel to turn on and off independently. The result is perfect black levels that allow for increased contrast, along with other benefits such as a fantastic, wide viewing angle.

QLED TVs are like the vast majority of flat-screen TVs, in that they use an LED backlight behind an LCD display. But QLED goes further by adding quantum dots, which are microscopic nanocrystals that react to a specific color of (blue) light by emitting red and green light. With that technology, a QLED TV can produce more richly saturated colors and brightness that outshines most OLED displays.