Enhanced Analytics to Power Your Online Presence
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We’ve just released some enhanced analytics to power up your digital content and help you give your audience more of what keeps them coming back!
The best part about our enhanced analytics suite is that you don’t need to be a digital marketing expert to draw out insights about your audience. We’ll walk you through what each new piece of data means and how you can use it to power your online strategy.
Richer insights on views and clicks
We’ve added another layer to our views and clicks data so you can see how many unique visitors you’ve had to your page. Unique means the visitor is only counted once even if they’ve been to your page multiple times. With this, you’ll get an idea of how many people have visited your Linktree. Total views and clicks counts the cumulative number of times that your page has been viewed or clicked – so if a user views your Linktree multiple times in a day, it will be counted each time.
What does this mean for you?
More unique views and clicks means your audience engagement is growing. You can continue to see how popular your content is by checking out the total views and clicks. Tracking these metrics over time will give you a good indication of how well particular campaigns, announcements or content performed over others. You can take note of any spikes in the data. After all, that could be where the magic lies!
Get granular with flexible date options
Our new date range toggle allows you to analyze your Linktree’s performance in specific date intervals – so measuring the impact of a specific campaign or event has never been easier.
What does this mean for you?
If you’ve run a limited-time promotion, launched a new product, or released a new song – you’ll be able to get a deeper insight into how it performed. You’ll be able to test, measure, and learn to see what’s working best for you. Then do it all again!
It’s all about location
At the moment you can see which country your audience is coming from. But imagine if you could see which city too? Well, now you don’t have to imagine.
What does this mean for you?
Use city data to localize your marketing campaigns or content to be relevant to your audience. Is there a big cultural or community event going on where your audience is coming from? Offer a promotion. Or use this data to reprioritize your marketing efforts so that you’re spending your time where there is the most potential.
Our enhanced analytics will help you get a deeper understanding of your audience and empower you to make more informed decisions. It’s time to level up your marketing prowess and join the PROs.
Worried Linktree might negatively affect your SEO? Here’s a piece from our social media manager explaining how Linktree actually gives your ranking a boost.
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