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BoxedUp brings the sharing economy to high-end video production

 2 years ago
source link: https://finance.yahoo.com/news/boxedup-brings-sharing-economy-high-131608516.html
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BoxedUp brings the sharing economy to high-end video production

Haje Jan Kamps
Thu, March 31, 2022, 10:16 PM·4 min read

The cameras, lenses, and lighting equipment to shoot even a relatively modest production can cost in the millions of dollars. Rental is often the name of the game, but the latticework of mom-and-pop equipment rentals can be hard to navigate. BoxedUp takes a fresh look at the space, creating a rental marketplace -- a Turo or Airbnb for video equipment if you will -- where equipment owners can offer up their gear for rent.

The company's model works by aggregating listings from individual owners, local rental shops, and manufacturers, giving content creators access to equipment, and owners a national platform to earn money on gear. For now, the company focuses on the US only, but the investment will enable an upgrade of fulfillment capabilities, enabling BoxedUp to offer same-day delivery in key markets.

“With this funding, BoxedUp can focus on expanding the capabilities of our platform, enabling us to better serve our customers, brands, and local rental shops throughout the United States,” says Donald Boone, CEO and founder at BoxedUp said of the funding round. The company recently closed $2.3m, with money from Slauson & Co, Collab Capital, Black Capital, and Outlander VC. . “We plan to build on this opportunity and grow our team, bringing on additional engineering talent, and operational expertise.”

"The BoxedUp team is perfectly positioned to meet content creators where they are without the burden of equipment ownership and logistics while providing equipment owners a way to easily monetize their underutilized inventory,” Ajay Relan, Managing Partner at Slauson & Co, explains the thinking behind the investment. "We're excited for this intersection of the creator and shared economies and looking forward to supporting the vision and expansion of the platform."

The company originally started as a rental company focusing on camera kits aimed at video conferences, virtual events, and similar use cases.


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