Rankings

13 Best Copywriting Courses to Take in 2022

If you are searching for an up-to-date list of courses in Copywriting, you’ve come to the right place. I present to you the best courses built from Class Central’s catalog of Copywriting courses and selected according to a proven methodology that you can check below.

But if you’re in a hurry, here are my top picks. Click on one to skip to the course details:

Course Workload In Brief

1. 155 Years of Copywriting Insights Taught In 1.5 Hour Course! (Udemy) 3-4 hours Free course on the fundamentals of Copy

2. Copywriting Persuasion Challenge (YouTube) 2-3 hours Tips and tricks for web and email copy

3. Learning to Write Marketing Copy (LinkedIn Learning) 1-2 hours Work on a project from draft to finished copy

4. Copywriting Secrets (YouTube) 1-2 hours Get into the copywriting freelancing market

5. Modern Copywriting: Writing copy that sells in 2022 (Udemy) 7 hours All the basics: write copy for emails, Facebook, Twitter, and LinkedIn

6. Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy (Skillshare) 1-2 hours Write copy for website and landing pages

7. Landing Page Design & Conversion Rate Optimization 2018 (Udemy) 10 hours Copy to optimize landing pages and all types of psychological marketing

8. Build a Successful Creative Blog (Creative Live) 16 hours Copy and Content writing for bloggers

9. Copywriting: B2B Copywriting, Content Writing, Copy Writing (Udemy) 8 hours Learn how to write effective B2B content

10. Copywriting for Social Media (Domestika) 2-3 hours Intro to Copy for Social Media

11. Learning Conversion Copywriting (LinkedIn Learning) 1-2 hours Develop basic web pages and emails that convert

12. Marketing: Copywriting for Social Media (LinkedIn Learning) 1 hour Write copy for Facebook, Twitter, Instagram, and LinkedIn

13. Writing Ad Copy (LinkedIn Learning) 1 hour Write copy for Ads

What is Copywriting?

Copywriting is the art of convincing your customer to take action through the written form, commonly used online in web content, banners, social media, and emails with the main purpose of selling a product or service by involving the reader using persuasive and emotional language.

The steps to get to the perfect copy start with the basic understanding of your niche and with the help of the right toolkit such as AI-powered copywriting software, you can achieve significant results with only a few weeks of practice. Naturally, to achieve even better results, you will need to learn some fundamentals of marketing, creative and content writing, and SEO optimization.

The professional copywriter can be a small business owner, an employee in a marketing agency or within a department, or a freelance writer. Recently, professionals in many areas are migrating to remote work and you can easily find job offerings for experienced copywriters to work from home. Some people will say this market is saturated, but experts will say you just need to find the right niche. No matter what your aim is with copywriting, this is a skill that anyone can take advantage of, as it’s always preferable to convey your message engagingly.

Overall, the copywriting market is at an all-time high. Upwork has over 2K freelance job offerings with an average pay of $19-$45 per hour. Workana has over 2K copywriting offerings and LinkedIn has over 25K copywriting offerings in the USA alone.

Course Ranking Methodology

I built this ranking following the now tried-and-tested methodology used in previous rankings. It involves a three-step process:

First, I’m part of Class Central, the leading search engine for online courses. We have a database of more than 50K online courses and hundreds of thousands of crowdsourced reviews. So it seemed like the natural starting point.

I started by leveraging the database to make a preliminary selection of Copywriting courses, looking at things like ratings, reviews, and course bookmarks. So this was a purely data-driven step, relying on hard metrics to create an initial ranking that we could then iterate upon and expand.

Using this approach, some of the top picks rapidly became apparent, since the best courses tend to have rave reviews. But I didn’t stop there. Ratings and reviews rarely tell the whole story. So the next step was to bring my personal knowledge of online education into the mix.

Second, I used my experience as an online learner to evaluate each of the preliminary picks.

The first copywriting workshop I took part in was in 2018 on a 3-day in-person digital marketing bootcamp for digital products. We had an entire day dedicated to writing copy focused on email marketing and since then, I’ve been addicted to writing clickbait-ish content. It’s hard to avoid it once you know how effective it can be.

However, I’ve only used this skill every once in a while, so when needed, I had to sift through an endless list of courses until I could find the perfect fit. I can confidently say that the courses in the list will help you deliver great results, even though they cost a fraction of a traditional workshop.

Third, during my research, I came across courses that felt well-made but weren’t well-known. If I adopted a purely data-centric approach, I would have to leave those courses out of the ranking, if only because they had fewer enrollments.

Instead, I favored a holistic approach. I’ve included more personal picks that hopefully surprise those of you who have already seen or taken the more popular Copywriting courses and are looking for something a bit different. You can also clearly see courses aimed at specific expertise as in blog copy, ad copy, freelancing, landing pages, emails, and so on.

After going through this process — combining Class Central data, my experience as a lifelong learner, and a lot of editing — we arrived at our final ranking. So far, I’ve spent more than 16 hours building this ranking, and I intend to continue updating it in the future.

As I mentioned before, copywriting can be used by anyone. I tried to keep this list as diverse as possible with content for novice copywriters, 100% inexperienced beginners, small business owners, and other professionals interested in developing a new skill.

Course Ranking Statistics

Here are some aggregate stats about the ranking:

• Together, they account for 319,657 enrollments, without accounting for YouTube views.
• LinkedIn Learning and Udemy, with 4 courses each, are the most featured providers in the ranking.
• The single most popular course in the ranking has over 160k enrollments.
• Three courses are entirely free, ten courses are paid.

Without further ado, let’s go through the top picks.

1. 155 Years of Copywriting Insights Taught In 1.5 Hour Course! (Udemy)

This free course is straight to the point in giving you the most relevant points in copywriting. It’s great content for inexperienced copywriters who are getting their first contact with the subject. Aimed to give you the fundamentals of copywriting, this course provides the perfect starting point of your copywriting journey. It presents real world examples and the content is delivered in a way that won’t make you feel overwhelmed. The format of the course is as simple as it gets, voice over slides. For each concept John Campbell will explain why you should do it that way and give you an example of how you can do it on your own.

So, if it’s your first time getting into copywriting or if you haven’t seen copywriting for a while and need a refresher, this is the course for you.

What You’ll Learn

Learn how to apply the principles of copywriting to get your readers to take action, write convincing headlines with real world examples, write persuasive body copy using AIDA, learn about the secret of different readership paths, and understand the philosophy of effective copywriting.

How You’ll Learn

This course is structured in six modules: Introduction, Philosophy, Headlines, Body copy, Technical, and Conclusion. In the last module you can download the slides (6 files) which are perfect for future reference.

Provider Udemy

Instructor(s) John Campbell

Level Beginner

Workload 3-4 hours

Enrollments 51,626 students

Rating 4.6 (3,461 ratings)

Certificate Not available

Fun Facts

• John Campbell has other courses in Copywriting including a free course focused on Customer Development: Copywriting Foundations: Sell Using Your Words In 2020

If you’re interested in this course, you can find more information about the course and how to enroll here.

2. Copywriting Persuasion Challenge (YouTube)

This is not just a YouTube playlist, this is an intermediate course on copywriting with valuable tools and tips for novice copywriters and small business owners. The main focus is email copy, but most of the principles can certainly be applied elsewhere.

Jon Benson is a light-hearted instructor with loads of experience in the market. So, if you are a novice copywriter who needs some more practice and real world examples, or if you want to step up your digital marketing strategy, this is the course for you.

What You’ll Learn

In this course, you will learn some techniques on how to improve your copywriting: Sales Bullets to sell in 15 words or less, write benefits that sell, 3 formulas to headlines and save lost sales, open loops, super juicy verbs, close “fence sitters”, 15 most powerful words to command your prospect to take action, 5 questions to increase conversions, double your sales copy conversions, and AIDA: 4 letters that can make you rich.

How You’ll Learn

In this list, you have 13 videos, 12 minutes long on average. You can watch it on your own time and refer back to any video when you are putting it in practice. What I usually do right after writing my first draft is revisiting the videos related to each part to remind me of the principles. So, it’s up to you and your needs as a copywriter to use this content as you go. If you are not working on any project at the moment, you can grab any website or landing page you think that could be improved, and make your own version using the techniques in this course.

Provider YouTube

Instructor(s) Jon Benson

Level Intermediate

Workload 2-3 hours

Enrollments 3,370 views (intro video)

Rating 100-1,000 likes per video

Certificate Not Available

Fun Facts

• Jon Benson is recognized as one of the top sales copy strategists in the world. He is the creator of the video sales letter, which ushered in a new form of selling on the web. Jon’s innovations have been responsible for over $12 BILLION dollars in sales across the industry and $1.2 billion dollars in sales for his students alone. Jon resides in Malibu, California.
• Jon is the creator of the first AI-powered copy software, CopyPro.ai.

If you’re interested in this course, you can find more information about the course and how to enroll here.

3. Learning to Write Marketing Copy (LinkedIn Learning)

The course has detailed content, well-explained with a practical project example for learners to study. Even though the content is introductory, you can learn loads of new concepts about marketing copywriting. It also works as a helpful checklist that you can revisit when necessary.

Ian Lurie shows how to write a copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.

What You’ll Learn

A single project throughout the course from initial brainstorming to completed result. You’ll learn basic typography to work with a designer or do it yourself and make your copy really work visually, and how to write copy what will help you win customers. This course’s main focus is copywriting from a marketing perspective.

Topics covered in this course include: What is copywriting, Types of Marketing Copywriting, Overview of the course project, Assembling your tools, creating the plan, Freewriting to get ideas down, Your first draft, Polishing the draft, Testing Headlines, Using typography effectively, Writing for Various Media (Structuring for print and online), and taking copy to the next level.

How You’ll Learn

The course includes exercise files which are examples of famous successful copy, the provided samples used in the course, and a blank formatted file for you to get started. You will work on a project writing your copy from scratch. Each module ends with a quiz and LinkedIn Learning has a built-in Q&A tab that can be quite helpful.

Provider LinkedIn Learning

Instructor(s) Ian Lurie

Level Beginner

Workload 1-2 hours

Enrollments 162,937

Rating 4.7 (1,476 ratings)

Certificate Available

Fun Facts

• Ian Lurie is founder and CEO of Portent, a digital marketing agency he started in 1995.
• Ian trains and leads the Portent team, and contributes to an industry that’s his passion. He’s spoken around the world at venues including MozCon, Learn Inbound, Resonate, and the Seattle Interactive Conference.
• Ian’s random educational background includes a degree in history from UCSD, a JD from UCLA School of Law, and a meandering career path that includes marketing copywriting, technical writing, roof consulting, bike messenger-ing, and office temp worker.

If you’re interested in this course, you can find more information about the course and how to enroll here.

4. Copywriting Secrets (YouTube)

Insightful content for copywriters looking for ways to get into the freelancing market or looking for ways to expand their freelancing business. It goes in depth on segmentation and exploring your niche. Dan Lok is an inspirational instructor with experience in freelancing and copywriting. Of course, as in any professional content creator in marketing, he’s trying to sell his paid course and mentorship. However, he delivers quite a lot on how to establish your online presence and sell your service for free in this series.

What You’ll Learn

In this course, aimed for freelancers and copywriting professionals, you will learn how to become a copywriter, how to start a career with no portfolio, how to write professional emails in English, the most in-demand areas of copywriting, content writing vs copywriting – which is better for you, 3 reasons people aren’t reading your emails, how much should you charge, 3 ways to increase your income as a copywriters, and much more.

How You’ll Learn

In this series of videos, you can watch about 2 hours worth of rather entertaining content from Dan Lok. Most of the lessons are easily digestible and actionable if you are in the freelancing area. Actually, from the very beginning, he starts off by giving some nuggets of wisdom. If you are not working in the area and can’t put it into practice right away, take as many notes as you can so you can revisit it later when you can apply it. This course doesn’t provide quizzes or certificates, so it’s up to you to make the best of it.

Provider YouTube

Instructor(s) Dan Lok

Level Beginner – Intermediate

Workload 1-2 hours

Enrollments 208,690 views

Rating 4K-10K thumbs up/video

Certificate Not available

Fun Facts

• Dan Lok is a Chinese-Canadian business magnate and global educator known for being the founder and chairman of Closers.com – the world’s #1 virtual-closers network, Copywriters.com, and SalesCalls.com.
• Dan’s YouTube channel has over 4M subscribers.

If you’re interested in this course, you can find more information about the course and how to enroll here.

5. Modern Copywriting: Writing copy that sells in 2022 (Udemy)

In this course by Evan Kimbrel, you will learn how to strategically deliver words that get people to take action using the art and science of copywriting. It’s the complete course: you get the theory, you get the example, study case, and even exercise. The material is complete and the instructor is easy to understand. By the end of this course you will have some basic understanding about copywriting since it covers the basics on how to write copy for emails, Facebook, Twitter, and LinkedIn – with handouts, case studies & activities. In general, it’s a great course for beginners, but still good for intermediates. The working sheets are amazing!

What You’ll Learn

• What copywriting is and what you need to know to do it effectively
• How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice
• Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more
• Proven copywriting formulas that remove the guesswork from writing
• The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively
• How to write headlines that draw people in and get them moving down the rest of the page
• Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more

How You’ll Learn

One of the best parts of this course is the worksheets. You will get 94 downloadable resources along with 7+ hours of well-produced lectures. Udemy has a built-in discussion tab for their videos but reading the reviews you will see that the instructor rarely answers it. Although, I wouldn’t complain about it considering this course’s price.

Provider Udemy

Instructor(s) Evan Kimbrell

Level Beginner

Workload 7 hours

Enrollments 37,126

Rating 4.6 (4,178 ratings)

Certificate Certificate Available

Fun Facts

• Evan Kimbrell is the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years he has overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, and GNC.

If you’re interested in this course, you can find more information about the course and how to enroll here.

6. Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy (Skillshare)

The class is a perfect starting point for someone new to copywriting mainly focused on website and landing pages. You can learn lots of skills to improve your landing page such as: method of speaking your audience language, writing a good headline, and building trust with your targeted audience.

Jesse Forrest does a great job in explaining copywriting in an easy way. When he presents a new concept, he almost always follows it up with several real-life examples of businesses that applied that concept and how and why it benefited them. This allows students to think about our own business goals and clearly envision how we can follow his instruction in real life.

The course is a great introduction to copywriting. The basics are handled and the lessons are broad. You won’t be a professional copywriter after this, but it’s a great starting point.

What You’ll Learn

• Copywriting 101. Master the fundamentals of writing for the web – so you can write effective landing pages, emails, web pages, and more.
• How To Write Headlines. Create your own attention-getting headlines by following 3 proven headline writing templates.
• Read Your Audience’s Minds. Uncover your target audience’s deepest desires and fears with our 8-point research questionnaire.
• Speak Their Language. Uncover the exact words your target market uses with an amazing and free research tool anyone can use.
• Fill-in-the-blanks Templates. Quickly and easily write headlines, sub-headlines, call to action button copy with proven templates.
• Stand Out with Competitive Advantages. Learn how to stand out in a noisy marketplace with your own competitive advantages.
• Content Writing VS Copywriting. The key differences and why it matters.
• Turn Boring Features into Irresistible Benefits. How to create sizzling benefits by asking yourself 2 simple questions.
• 3 Ways to Overcome Writer’s Block. Follow easy exercises to help you break free of writer’s block and get back to writing.

How You’ll Learn

In this 60-minute class, delivered in 16 short video lessons, you will have access to a worksheet which is a framework with questions to help you get started with your own copy. I recommend you check out other learners’ projects to learn from different fields and styles. If you decide to post your own project, you can get comments and feedback from your peers.

Provider Skillshare

Instructor(s) Jesse Forrest

Level Beginner

Workload 1-2 hours

Enrollments 27,495

Rating 100% recommend (954 reviews)

Certificate Certificate Available

Fun Facts

• This course is also available on Udemy. If you don’t have a skillshare subscription, you can purchase the course from there.
• Jesse has two other related courses to copywriting: Landing Page Design and Copywriting: Build Pages That Convert in 2020 and How To Become A Freelance Writer And Make Money From Home, both on Skillshare.
• Jesse Forrest is the founder and chief copywriter at http://www.StartCopywriting.com. He is regarded as one of Australia’s leading copywriters with 14 years of experience in writing for hundreds of satisfied clients from over 153 different industries.

If you’re interested in this course, you can find more information about the course and how to enroll here.

7. Landing Page Design & Conversion Rate Optimization 2018 (Udemy)

The instructor has broad knowledge on how to optimize the landing page and all types of psychological marketing that we can apply to make conversion. However, the content now is slightly outdated and could be refreshed. The technical part of the course uses the tool Unbounce, so you need to first purchase the landing page designer or a similar piece of software to achieve the same results presented on the course.

Isaac’s courses are praised to be full of storytelling, not just bullet points. The course is highly detailed and thorough. Isaac explains both advanced and beginner concepts of landing page design which make this course hugely valuable for a person of any level looking to level up their landing page design game. This course also brings in the human psychology aspect that helps you to understand the fundamental principles that drive people to take action.

What You’ll Learn

• Design a high converting landing page from scratch without a single line of code
• Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value
• Run A/B tests to guarantee a better conversion rate over time without knowing any statistics
• Know exactly how to design a call to action that will motivate your visitors to take the actions you want them to take
• Apply psychological persuasion frameworks to your landing pages and websites
• Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors
• Determine the best type of landing page to send your marketing campaign traffic to
• Run professional usability tests like the 5 second test and the preference test
• Convince your boss to allocate more company resources to conversion rate optimization
• Understand your website traffic based on the Fogg Behavior Model
• Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel
• Create a professional logo from scratch in Photoshop
• Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems

How You’ll Learn

Over 9 hours of on-demand lectures, exercises, and feedback from the instructor. Access to student-only discussion forums.

Provider Udemy

Instructor(s) Isaac Rudansky

Level Beginner

Workload 10 hours

Enrollments 40,150

Rating 4.6 (7,131)

Certificate Available

Fun Facts

• Isaac started his career as an artist, but soon transitioned into the world of online marketing. He has a Masters Degree in Industrial Psychology from Hofstra University. He’s the founder of AdVenture Media Group that helps smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.

If you’re interested in this course, you can find more information about the course and how to enroll here.

8. Build a Successful Creative Blog (Creative Live)

This is a complete course on how to develop a successful creative blog, from planning your content to selling your business to the reader. About one third of the course is devoted to copywriting, the rest of the course goes into detail on how to prepare the content for your ideal reader with visuals and promote your content on social media. The course takes place in an auditorium filled with female entrepreneurs; so, one thing worth pointing out is that this may be a better fit for women bloggers. However, if you’re into creative blogging, watch some of the sample videos and see if this is the right fit for you.

Also, this course is really well produced, with visuals and in-depth discussions. It’s the longest course in this list with over 16 hours worth of content and you can watch 2 hours-worth of content for free.

What You’ll Learn

Join the founder of Blacksburg Belle and author of Marketing for Creatives April Bowles-Olin for a comprehensive course dedicated to teaching you how to write, create, and market a successful blog. Drawing on the same methods she’s used to help successful entrepreneurs around the world grow their online presence, April will teach you how to find your own voice and get more comfortable writing like yourself. You’ll learn how to develop a strong editorial strategy, attract the right readers and write engaging headlines that will drive traffic to your site. April will also explore some of the key problems that hold bloggers back — from writer’s block to boredom to insecurity about what you’re writing — and explain how to overcome them. Best of all, April will teach you how to save time and have fun while contributing to the success of your blog.

How You’ll Learn

15 hours of lectures and discussion (this was shot in a group setting as I’ve mentioned) in 26 lessons, 3 downloadable resources and overall actionable content to put in practice right away and make your blog a hit.

Provider Creative Live

Instructor(s) April Bowles-Olin

Level Beginner

Workload 16 hours

Enrollments 39K

Rating 98% recommend (45 ratings)

Certificate Certificate Available

Fun Facts

• April Bowles-Olin is a writer, creative business consultant, marketing strategist, and photography dabbler.
• April has been featured on U.S. News and World Report, Etsy, Design*Sponge, Where Women Create and The Unmistakable Creative.

If you’re interested in this course, you can find more information about the course and how to enroll here.

9. Copywriting: B2B Copywriting, Content Writing, Copy Writing (Udemy)

This course is for business-to-business copywriting contractors, marketing managers, entrepreneurs, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500.

What You’ll Learn

Some contents of this course are: B2B Copywriting, B2B Content Strategy, B2B Content Marketing, SPF framework for high-level copywriting, How to apply persuasive marketing psychological principles, and Map copy to stages of awareness and funnel progression.

How You’ll Learn

It will present you with examples of: Lead generation ads and copywriting, Lead nurturing ads and copywriting, Copywriting case studies, Email copywriting, and Copywriting to generate meetings for the sales team. Besides the lectures, you will have access to downloadable resources to further develop your own content marketing plan.

Provider Udemy

Instructor(s) Dekker Fraser, MBA

Level Beginner

Workload 8 hours

Enrollments 31,277

Rating 4.5 (272 ratings)

Certificate Available

Fun Facts

• Dekker Fraser has a MBA in Marketing from Northwestern University – Kellogg School of Management, Bachelor of Commerce from Mount Allison University, Master’s and bachelor’s-level business courses at BI: Norwegian Business School, and is a Presidential Scholar at Saint Mary’s University
• Other courses from the same instructor are Cold Email Mastery: Cold Emailing Cold Email Lead Generation and Content Creation & Content Writing for B2B Content Marketing.

If you’re interested in this course, you can find more information about the course and how to enroll here.

10. Copywriting for Social Media (Domestika)

This is one of a few courses of high quality I could find on copywriting for social media that’s up-to-date and relevant. Still, it covers only the basics which might be just enough for small business owners or novice copywriters. So, this is the right course for you if you have little to no experience with copywriting for social media. If you have some experience but want to get a professional perspective on the matter, it might be valuable to learn Paul’s approach.

Paul is a great teacher and communicator, teaching in a way that motivates you to find your own voice.

What You’ll Learn

Discover how to use words to tell your brand’s story by starting with basic writing tools. Learn how to easily brainstorm ideas, develop them with insight, and deliver them creatively. Craft a campaign for your brand with relevant copy that captures your audience’s attention on social media.

Some of the topics covered in this course: Understanding the Brief, Looking at Research, Developing the Idea, Fundamentals of Copywriting, Understanding Social Media Copywriting, Let’s write some Lines, and Use a Formula.

How You’ll Learn

14 Lessons and 21 downloadable resources. This course projects develop a copywriting campaign for your brand, from the initial brief, to the strategy, methods, and ideas, to the final copy. You can check out some other published projects in the main course page.

Provider Domestika

Instructor(s) Paul Anglin

Level Beginner

Workload 2-3 hours

Enrollments 27,780

Rating 98% positive (832 ratings)

Certificate Available

Fun Facts

• Paul Anglin is a Creative Director-level Copywriter, Tone of Voice Consultant and Trainer.
• He’s worked for some fantastic brands, including Nike, Apple, Microsoft and Dunlop Sports.
• He also runs writing workshops to help clients write even better and he teaches Digital Copywriting as part of the Master’s in Visual & Digital Media at Madrid’s IE University.

If you’re interested in this course, you can find more information about the course and how to enroll here.

11. Learning Conversion Copywriting (LinkedIn Learning)

In this course presented by Joanna Wiebe, the founder of Copyhackers, you will learn how to use conversion copywriting to develop basic web pages and emails that convert. Conversion copywriting is Joanna’s invention, which is a type of copywriting with a data-driven twist.

What You’ll Learn

This course walks you through all the basic steps of conversion copywriting. Instructor Joanna Wiebe begins by teaching you how to think about conversion rate optimization from a strategic perspective, and then goes into the three steps of the conversion copywriting process. Joanna teaches you how to borrow messages from customers, including how to define, find, and research the voice of the customer (VOC). She explains how to find the what and how in your VOC, then what to do with your VOC. Next, she takes you through how to use proven frameworks to organize messages on a page, as well as how to write a first draft for web and email copy. Once your first draft is complete, Joanna shows you how to use copywriting formulas to increase the persuasive power of your headlines. Plus, learn how to make conversion copywriting an ongoing practice.

How You’ll Learn

In 5 modules and 22 lessons, learn how to create your process and develop your first draft for web copy and email copy from planning to finished product. Each module ends with a quiz to test your knowledge. LinkedIn Learning also provides a built-in Q&A tab to discuss the content with your peers.

Provider LinkedIn Learning

Instructor(s) Joanna Wiebe

Level Beginner

Workload 1-2 hours

Enrollments 18,633

Rating 4.8 (497 ratings)

Certificate Available

Fun Facts

• Joanna Wiebe has 20 years of experience in digital marketing, UX copywriting, direct response, and persuasion. A top-rated speaker, she’s been invited to teach conversion copywriting on 100+ international stages, including at Mozcon, INBOUND, and Google. And she and her team have crafted conversion copy for hundreds of fast-growth brands, including MetaLab, Nectar, and Shopify.

If you’re interested in this course, you can find more information about the course and how to enroll here.

12. Marketing: Copywriting for Social Media (LinkedIn Learning)

This course shows the difference between each platform’s formats and customers’ preferences with suggested tools to make your life easier. The way the course is structured makes it easy to revisit any subject when needed. In general, a great introductory course in social media copywriting.

What You’ll Learn

Learn how to fine-tune your social media copywriting skills. Discover how to tailor content for top online platforms and improve your posts using feedback and A/B testing.

The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different social media platforms—is no easy feat. In this course, the instructor breaks down copywriting tools and strategies that can help you find your brand’s voice and unlock social media success. Michaela Alexis shares trusty copywriting formulas and shows how buyer personas can help you craft more relevant written content. She explains how to tailor your copy specifically for Facebook, Twitter, Instagram, and LinkedIn. Plus, she introduces tools that can help you keep your content readable and free of errors, while offering tips on continuously improving your posts using feedback and A/B testing.

Some topics covered: Creating a buyer persona, Establishing your brand’s voice, Copywriting formulas, Write copy for Facebook, Twitter, Instagram, and LinkedIn, Tools to help you create, Review and Refine your Copy, A/B testing, Leverage audience feedbacks, and Review analytics for post performance.

How You’ll Learn

In 5 modules and 17 lessons, learn how to create social media posts that engage your audience using helpful tools and examples. You will feel ready to start expressing your brand’s voice and understand the analytics for your post performance.

Provider LinkedIn Learning

Instructor(s) Michaela Alexis

Level Intermediate

Workload 1 hour

Enrollments 21,820

Rating 4.7 (628 ratings)

Certificate Certificate Available

Fun Facts

• Michaela’s journey started in March 2016 when an article she wrote about landing her dream job went viral on LinkedIn. Since then, she has replicated that success, with dozens of articles receiving millions of reads, featured on the likes of CNBC, BuzzFeed, Success.com, Inc., and more. Michaela has garnered millions of views and over 130K followers on her personal brand.

If you’re interested in this course, you can find more information about the course and how to enroll here.

13. Writing Ad Copy (LinkedIn Learning)

In this short course by Michael Duquet, Conversion Optimization and Growth Strategist at Hootsuite, you will learn how to write ad copy that conveys your brand and converts clicks into sales or traffic.

What You’ll Learn

Learn how to write ads for different platforms. The instructor goes over ways to hit your advertising goals (macro and micro and acquisition and retention), and shows how to craft copy for specific media types, including websites, email, direct mail, and social media. Because different audiences are receptive to different kinds of ads, Michael shows how to change your message and tone based on your target audience and customer persona. In the final chapters, he walks you through some common dos and don’ts and explains what the future of advertising holds for copywriters and creative strategists.

How You’ll Learn

In 7 modules and 22 short lessons, you will learn how to use psychological triggers to convert sales writing effective copy. Each module ends with a quiz to test your knowledge. LinkedIn Learning also provides a built-in Q&A tab to discuss the content with your peers.

Provider LinkedIn Learning

Instructor(s) Michael Duquet

Level Intermediate

Workload 1 hour

Enrollments 42,071

Rating 4.7 (371 ratings)

Certificate Available

Fun Facts

• Using a blend of psychology and deep data, Mike works to connect millions of customers to solutions that fit their needs. With over 11 years experience working with—and leading—marketing and website content teams, Mike has managed every facet of customer contact and is driven by the goal of making the internet work for clients and customers alike.
• Mike Duquet is a conversion optimization and growth strategist at social media marketing platform Hootsuite.

If you’re interested in this course, you can find more information about the course and how to enroll here.