The excitement around the metaverse appears to be growing day by day. Billions of dollars are being invested in metaverse projects all over the world and Facebook has even thrown its hat into the ring with its parent company name now being Meta.

But a lot of the focus on the metaverse seems to be coming from the gaming or social angle. This is somewhat natural as most of our understanding of a virtual world where we can interact comes from games like the Sims. And while metaverse gaming is certainly on the rise, there are other aspects of its use that should be explored.

This is where ALTAVA, a new metaverse platform, comes in. ALTAVA’s mission is to help bring the fashion world into the metaverse with ease and is already connecting with some of the biggest style brands in the world to make this happen.

ALTAVA to the World

While most of us tend to think of the fashion world in terms of tangible materials, the fashion world has gone virtual in the past. In the pandemic, for example, many fashion shows were held virtually and some did not use real-life models at all. 

With this in mind, ALTAVA believes that fashion has a potential home in the metaverse and wants to make this transition easier. This will be done through its suite of tools for fashion brands looking to explore the space. 

First, ALTAVA provides fashion brands with a metaverse platform that they can use to show off their products, whether this is through fashion shows or static displays. Fashion shows have already been held in the metaverse before but most fashion brands might not be equipped to create such an experience in-house. 

With ALTAVA, they don’t have to. Instead, they can access a platform that already has the tools they need to bring their real-world designs into the metaverse. ALTAVA also offers them access to other metaverse platforms that they can use for similar purposes. 

Either way, by eliminating the technical barrier to entry, ALTAVA is making sure that brands can enter the metaverse fashion with fewer road bumps. The project has certainly been well-received by the fashion world, with the likes of Vogue, Balmain, and Prada already collaborating with the platform.

ALTAVA also has big backing behind it. Its founder Andy Ku had previously been at the helm of Mstar, a virtual game that focused on virtual high fidelity, which is similar to the metaverse. After the game was sold to Netmarble, one of the largest game companies in Korea, he turned his attention to ALTAVA. 

On the company’s board, there is also Elizabeth von Guttman who has been involved in the fashion world for years now. With this arsenal of advisors and features, ALTAVA is gearing to make a splash in both the fashion and metaverse world. 

Why the Metaverse Needs Fashion

The enduring power of fashion of the decades cannot be denied and as the metaverse becomes part of our reality, fashion cannot be left behind. The metaverse is already on track to drive commerce in the real world and for fashion brands, this can be a means of not only creative expression but an investment as well. 

For fashion brands, especially newer ones, the task of creating metaverse tools from scratch could potentially slow down this development which, in turn, robs fashion fans of the experiences that they need. With platforms like ALTAVA, fashion shows, virtual malls, and all sorts of metaverse fashion events can be held and the new era of virtual fashion can be fully actualized.

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