How Do You Like Ubuntu's New Logo?

Posted by EditorDavid

on Sunday March 20, 2022 @12:34PM from the circling-back dept.

Slashdot reader mmanciop reminded us that Ubuntu released a new version of its "circle of friends" logo this week (which its designer says gives it "a more contemporary look and feel.")

From the Ubuntu blog:

We proudly present to you the transformation of the Circle of Friends logo for Ubuntu. The new logo isn't a revolution; rather, it's an evolution of the Circle of Friends. As you can see at the top of the post, the classic white-on-orange colour scheme hasn't changed. But the new version sports sleek lines which bind the Circle of Friends even more closely together.

While it is important to have a respectful continuity with the previous Circle of Friends, the updated version is leaner, more focused, more sophisticated. It also makes a little more sense that the heads are now inside the circle, facing each other and connecting more directly. The rectangular orange tag is a break from the conventional square or circle, as it allows for the boldness of the orange to express itself and provides a recognisable colourful mark across media. Finally, the logo moves from a tiny superscript to a large, dynamic and leading presence.

Some might wonder why we had to touch the Ubuntu logo at all. As one can imagine, it is a daunting honour to work on something so many of us have such a strong connection to. But in the end, a logo should match what it represents. Similar to how Ubuntu continues to evolve and adapt to new uses in technology, its logo should follow suit to encapsulate and reflect such ongoing change.
For comparison, here's the original logo.

Share your reactions in the comments. (For example, how do you think it compares to other logos?) Do you like it more or less than, say, the logo for Raku?