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10 Things in Tech: Prime subs scrutiny

 2 years ago
source link: https://finance.yahoo.com/news/10-things-tech-prime-subs-110000912.html
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10 Things in Tech: Prime subs scrutiny

Insider Inc.
Tue, March 15, 2022, 8:00 PM·3 min read
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Hi there. Amazon has knowingly tricked people into signing up for Prime subscriptions, and an SNL star is headed to space this month.

Let's dive in.

Human hand with robot arm over it pointing to Amazon Prime text on a laptop still 4x3


Amazon; Rachel Mendelson/Insider

1. Amazon has known for years that it funneled people into signing up for an Amazon Prime subscription without them realizing it. The Federal Trade Commission has asked Amazon about whether it tricked customers into signing up for Prime subscriptions. Internal documents show that some employees felt it did.

  • Since at least 2017, the company has been concerned that user interface designs on Amazon.com have led customers to feel manipulated into signing up for Prime.

  • Amazon executives were aware customers felt tricked. Plans to clarify the sign-up process were considered, but shelved because they reduced overall subscription growth, the documents show.

  • "We have been deliberately confusing," one former employee told Insider. "It's very un-Amazonian in terms of customer obsession."

Read our exclusive report here.

In other news:

Lyft logo is displayed on the back of a car
Lyft logo is displayed on the back of a car


Justin Sullivan/Getty Images

2. Lyft is adding a temporary surcharge. As fuel prices increase nationwide, the ride-hailing company has announced it will be implementing extra fees that will go to drivers, following Uber's similar announcement. Here's what you need to know.

3. A leaked email shows Microsoft expects its HoloLens-like goggles to disappoint soldiers. In two months, the US Army is scheduled to begin real-world operational tests with Microsoft's mixed reality goggles — and the company is bracing for negative feedback. We explain why.

4. Elon Musk challenged Vladimir Putin to a duel in a bizarre tweet. The Tesla CEO invited the Russian president to "single combat," adding, "Stakes are Ukraine." He also tweeted at the Russian presidency's official account — see it here.

5. Salesforce co-CEO Marc Benioff shares the books that inspired his leadership style. To get a sense of what shaped Benioff's perspectives on tech, leadership, and mindfulness, we asked him which books he recommends. He gave us a list that includes titles by Matthew McConaughey, Michael Dell, and the Dalai Lama. Here are his 19 must-read books.


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