Discovery will combine HBO Max and Discovery Plus following TimeWarner merger
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Discovery will combine HBO Max and Discovery Plus following TimeWarner merger
Months after announcing their purposed $43 billion merger, WarnerMedia and Discovery have answered what will happen to HBO Max and Discovery Plus once they form the imaginatively named Warner Bros. Discovery. Per Variety, Discovery chief financial officer Gunnar Wiedenfels said during a recent panel at the 30th Annual Media, Internet and Telecom Conference that the company plans to combine the two platforms into one unified streaming service.
“One of the most important items here is that we believe in a combined product as opposed to a bundle,” he said. “We believe that the breadth and depth of this content offering is going to be a phenomenal consumer value proposition.”
Merging the two platforms is something Wiedenfels said he expects will take a few months for Warner Bros. Discovery to “do it in a way that’s actually a great user experience for our subscribers.” In the meantime, HBO Max and Discovery Plus customers should expect at least some form of bundling.
Wiedenfels suggested that could take the form of content sharing between the two platforms and the introduction of a single sign-on. One question the executive didn’t answer is how much it will cost to subscribe to the new combined service. Discovery Plus and HBO Max currently start at $5 and $10 per month, with both platforms offering more expensive ad-free tiers.
It’s not surprising to learn that Discovery and TimeWarner plan to unify their streaming platforms. When the merger was first announced last year, it was positioned as a move that would make the two companies better able to compete with Netflix, Disney+ and other rivals.
- TechCrunch
HBO Max and Discovery+ will be combined into one service following merger
Following last week's news that Discovery's shareholders approved its merger with WarnerMedia, which will create one of the largest U.S. media companies, there's now a hint as to how this merger will impact the companies' respective direct-to-consumer streaming services, HBO Max and Discovery+. This morning, Discovery CFO Gunnar Wiedenfels said the companies plan to combine the two streaming services into one offering. "So right out of the gate, we’re working on getting the bundling approach ready, maybe a single sign-on, maybe ingesting content sort of into the other product, etc., so that we can start to get some benefits early on," Wiedenfels said during his presentation at Deutsche Bank's 30th Annual Media, Internet, & Telecom Conference on Monday.
8h ago - Variety
HBO Max and Discovery Plus Will Be Combined Into One Platform
Discovery — which is about to become Warner Bros. Discovery within the next month, when its merger with AT&T’s WarnerMedia closes — has confirmed its plans to combine its current streaming service Discovery Plus and WarnerMedia’s HBO Max into one service, rather than offer the two platforms as a bundle. Discovery CFO Gunnar Wiedenfels, who […]
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Discovery to combine its Discovery+ with WarnerMedia's HBO Max
Discovery Inc Chief Financial Officer Gunnar Wiedenfels on Monday provided the most concrete details to date about the media company's plans to combine its Discovery+ streaming service with HBO Max once the acquisition of WarnerMedia closes. Wiedenfels said the services would unite to create a more broadly appealing consumer product, with HBO Max's more "male skewing" scripted series complementing Discovery's reality shows, with their heavily female viewership. "The acquisition power of HBO Max, combined with the retention power of the Discovery content, I think, is going to make for a blowout DTC (direct-to-consumer) product," Wiedenfels told the Deutsche Bank Annual Media, Internet & Telecom Conference, using the industry's term for streaming.
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