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5 Main Reasons Why Mood Boards are Essential for Design Process

 2 years ago
source link: https://uxplanet.org/5-main-reasons-why-mood-boards-are-essential-for-design-process-62c1c97f9963
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5 Main Reasons Why Mood Boards are Essential for Design Process

Inspiration board, concept board, aesthetic summary, mood board…

You can call it whatever you like, use it wherever you want, from design work to wedding planning, however, in its essence, this is a visual direction helping to create a solid base for future projects.

Mood board is a collection of assets that eventually evolve into a style guide. It is a visual sandbox, a place where it is possible to experiment with the various styles of design. Moreover, mood board is a perfect way to share the desired aesthetics with clients and colleagues to remain on the same page and without investing so much time and effort into a failed solution.

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5-main-reasons-why-mood-boards-are-essential-for-design-process-62c1c97f9963
Moodboard designed in TheRoom

Mood board is a rather handy tool, it is used for web design, brand book, logo design, photo sessions, presentations, future ads, and so on. There are countless creative projects where mood boards can be helpful as they are fast and easy to collect. You can include into mood boards whatever you want, everything that will help to find the right path to your future aesthetics.

Defining the main reasons

So, let’s explore the main reasons why mood boards can make your life easier.

  1. Basic source of inspiration. Finding inspiration is always challenging. You can look through hundreds of resources, styles, and images, and be overwhelmed with the content you take in. To get along with this situation, just start collecting the best references into a separate folder/presentation/board. It is not important where, what’s essential to collect references in a similar style in order not to split yourself between different styles and solutions during the next step. Thus, you will create a mood board. Having it makes it a lot easier to find the desired design direction.
  2. Easy to create. Mood boards don’t require some specific format or template, and that is great for any creator as it allows to push creativity and has no limits at all. You can use any software you like, any template available, from Pinterest collections and Canva in-built templates to Figma documents.
  3. Collection of almost anything. There are tons of ideas for things to include into a mood board: images (product images, illustrations, photos, logos, patterns), colors (swatches and palettes), art styles, textures, mobile and website templates, fonts, and hundreds of other design elements.
  4. Bridge between designers and clients. Mood board can become a valuable tool for communicating with clients and other team members. Just share it with the clients and wait for the reply. The feedback you’ll get will direct you to the right path, and the clients will have input on the design before you dive too deep into the project. Moreover, it will get a better understanding of your personal design thinking process. And what’s most important, creating a mood board prevents you from clients’ surprises when they suddenly want to implement another style or design direction.
  5. Smooth and efficient process. Creating mood boards fits perfectly into any lean and agile approach. Besides, they involve clients into collaborative work since the very beginning of the project. Thus, allowing clients to actively participate in the selection of style and visual strategy, suggesting them to add some references themselves increases the trust and ensures the perfect results at the end that satisfy both sides.

Creating a new design solution is tough and challenging. Adding clients’ requirements and surprise decisions makes it even more complicated. Implementing mood boards into your design process will significantly simplify your life. And don’t be afraid to get some creative help to make something unique and attractive. With unlimited sources of inspiration on the internet and life around you, nothing is possible for you!

Written by Eugenia Gordeeva


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