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123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product
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Marketing and Positioning a New Tailwind CSS Product
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Full Stack Radio
Full Stack Radio •
Episode 123
123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product
00:00|66:20
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September 11, 2019 •
Episode 123
Broadcast by 123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product
By Adam Wathan
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In this episode, Adam gets some advice from Ian Landsman of Userscape on marketing and positioning a new Tailwind CSS components directory project he's working on with Steve Schoger.
Episode Details
In this episode, Adam gets some advice from Ian Landsman of Userscape on marketing and positioning a new Tailwind CSS components directory project he's working on with Steve Schoger.
Show Notes
Topics include:
- Building website templates vs. a UI kit
- Should the product be positioned as a UI library or an educational resource?
- One-time purchase pricing vs. subscription pricing vs. some combination of the two
- Why marketing features can sometimes be better than marketing benefits
- "Dribbble but with code"
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What is Full Stack Radio?
A podcast for developers interested in building great software products. Every episode, Adam Wathan is joined by a guest to talk about everything from product design and user experience to unit testing and system administration.
All audio, artwork, episode descriptions and notes are property of Adam Wathan, for Full Stack Radio, and published with permission by Transistor, Inc.
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