Creating high-performing MDF programs that partners will engage with
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Thursday, 24 February 2022 18:44
Creating high-performing MDF programs that partners will engage with
By OUTSOURCE B2B MARKETING
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FREE VIRTUAL EVENT: Creating high-performing MDF programs that partners will engage with.
The benefits of market development funded (MDF) programs are significant, but many channel partners shy away from leveraging them fully.
This free virtual event will address why partners don’t take full advantage of MDF and share some viable solutions.
This session will be run by Adam Benson, Managing Director of the international channel marketing consultancy Outsource, who will draw on his 25 years of channel experience to explain:
- the role of MDF programs in driving sales and partner engagement
- why programs often underperform (for both vendors and partners)
- what makes a successful program.
Who should attend:
This session is for channel marketing managers and sales directors in Australia, New Zealand and Singapore who:
- struggle to get partners to engage with an existing MDF program
- are new to partner marketing and want to learn more about MDF
- are scaling up their MDF programs locally or globally but want to see a greater return on investment.
Register for this virtual event:
Date: 23rd March 2022
Time: 10-11am SGT | 1-2pm AEDT | 3-4pm NZDT
Location: Virtual event (Zoom)
About Adam Benson
Adam Benson has worked in B2B marketing and communications for more than 25 years. He consults to global and local organizations, working with both vendors and partners to build and execute advanced, multi-channel lead generation campaigns in North America, EMEA, Australia and New Zealand.
He is a Fellow of the Public Relations Institute of Australia (PRIA) and Managing Director of the channel marketing consultancy Outsource, part of The Recognition Group.
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