Ten game development studios in Africa have come together under one umbrella, the Pan Africa Gaming Group (PAGG), in an effort to unify the continent’s gaming sector, which is currently fragmented. The association is further envisioned to drive the uptake of gaming in the continent, and grow developer talent.

The announcement was made today against the backdrop of the Africa Games Week 2022, which is taking place in Cape Town, South Africa. The PAGG said they aim to grow the industry by two times annually, and to put Africa “on the map of the global game industry.”

The gaming studios in the new lobby are South Africa’s Sea Monster, Senegal’s Kayfo Games, Cameroon’s Kiro'o Games, Ghana’s Leti Arts, Tunisia’s Digital Mania, Ethiopia’s Qene Games, Kenya’s Usiku Games, Tanzania’s Khanga Rue,
DopeApps from Rwanda and Messeka Games, with more are expected to join soon. Collectively, the current members have developed more than 50 games.

The PAGG will bring together games developed by its members for publishing under Gara, an African game store, and AfroComix, a content hub for Afrocentric creative work. These channels will enable content distribution and monetization by allowing locally relevant payment options including mobile money and airtime billing. They also plan to increase the number of Africa’s next generation game developers through training and incubation, a function that has already taken off in Kenya, at the Nairobi Game Development Center.

“One of our core values is not just to build a collection of games, but to incubate Africa's gaming industry of tomorrow. There is a wealth of incredible talent already on the continent, with more graduating every year from top-tier game development schools like Rubika. Most graduates though are relegated to doing remote work for overseas clients due to the lack of local gaming job opportunities. We’re going to fix that,” said Leti Arts CEO Eyram Tawia.

PAGG founders are hoping to grow the gaming industry in Africa by two times yearly. Image Credits: PAGG