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How Spotify Ended Up Spending Millions On A Bunch Of Shows They Never Made
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How Spotify Ended Up Spending Millions On A Bunch Of Shows They Never Made
Spotify had plans for podcasts with A-listers like Kim Kardashian, Mark Wahlberg, Jordan Peele and a bunch of others, but a year later they've made zero progress.
The Lede
Podcasts from film director Ava DuVernay's production company Array, the Sussexes (Prince Harry and Meghan Markle) and a Batman drama from David Goyer and Warner Bros. were among some high-profile projects announced by Spotify over a year ago, but none have come to fruition or shown any semblance of progress since. A person with knowledge about Spotify's podcasts told Insider that the scene resembled a "sh*t show."
Key Details
- Sources told Insider that Dawn Ostroff, Spotify's chief content and advertising business officer, oversees much of the green-lighting process and "is slow to get stuff made" as things start moving.
- After signing deals with Spotify, Ava Duvernay, the Duplass brothers and other creators have since parted ways with the company.
- Spotify has had success with their high-profile exclusives like "The Joe Rogan Experience" (whose deal is worth an estimated $200M, per the New York Times) and "Call Her Daddy."
The Source
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