Netflix remains the dominant force in video streaming, particularly in the US, even with increasing pressure from competitors like Disney Plus and HBO Max. The ongoing pandemic has understandably ramped-up multimedia consumption on average, which could partially explain the price increase Netflix is putting in place.

Starting today new US subscribers will have to pay $9.99 for a basic plan (up from $8.99), $15.49 for an HD one (up from $13.99) and the top-tier 4K plan now costs $19.99 (up from $17.99). Current subscribers will eventually experience the price hike as well, though Netflix has promised to send out emails to them 30 days prior. Canadian prices are going up at basically the same rate and the standard plan there now costs CAD 16.49 (up from CAD 14.99).

Netflix price increases have pretty much become a regular occurrence at this point. The basic plan was $7.99 in 2014, then went up to $8.99 in 2019. The standard (HD) one was originally launched at $7.99 all the way back in 2011, then went up to $8.99 in 2014, $9.99 in 2015, $10.99 in 2017, $12.99 in 2019 and $13.99 in 2020. The 4K tier was originally $11.99 in 2013, went up to $13.99 in 2017, $15.99 in 2019 and $17.99 in 2020.

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