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Secrets to successful B2B product management: Part 2
source link: https://www.mindtheproduct.com/secrets-to-successful-b2b-product-management-part-2/
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Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and any advice they have for other B2B product people. If you missed it, you can read Part 1 now.
In brief
- Despite similar pressures and challenges to B2C, B2B may feel more stable because you can develop a long-term relationship with users.
- The relationship between sales and product can be tricky a lot of B2B businesses are sales-led.
- You may find you’re more of a project manager than a product manager if the business is sales or founder-led.
- You may find you’r…
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