Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly bus...
source link: https://searchengineland.com/microsoft-advertising-adds-asian-latin-women-owned-and-diabetic-friendly-business-attributes-377156
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes
The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.
Microsoft Advertising has added Asian-owned, Latin-owned, Women-owned and Diabetic-friendly business attributes, enabling advertisers to showcase more of their selling points and values, the company announced Thursday. These four new attributes join the 32 Marketing with Purpose business attributes that Microsoft introduced in September.
Why we care
Personal ethics and brand values have become factors in buying decisions for many customers. Being able to quickly differentiate your brand from others, through attributes such as these, can help you stand out from the competition.
Additionally, inclusive ads drove a 23-point lift in purchase intent among consumers belonging to Gen Z, whether the person experiencing the ad was personally represented or not, according to Microsoft.
About The Author
Recommend
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK