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Secrets to successful B2B product management: Part 1
source link: https://www.mindtheproduct.com/secrets-to-successful-b2b-product-management-part-1/
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B2B product management is different from B2C. For starters, you’re not selling directly to consumers and so who your customer is exactly can get a bit tangled. In this two-part series, we speak to three seasoned B2B product people, working in different industries, to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and any advice they have for other B2B product people.
In brief
- The cadence may be different from B2C but the pressures and challenges are no less intense.
- You typically have fewer customers and your customers may well not be your users, but you need to show both groups the value of continuing to use your product.
- There can be a wide range of sophistication among you…
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