Pinterest Launches New Team to Accelerate Product and Feature Development
source link: https://www.socialmediatoday.com/news/pinterest-launches-new-team-to-accelerate-product-and-feature-development/610138/
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Pinterest Launches New Team to Accelerate Product and Feature Development
As Pinterest looks to the next stage of eCommerce, and facilitating product discovery, the platform has today announced the launch of TwoTwenty, a dedicated team of engineers, designers, and content and product experts that will focus on testing and launching new ideas for the platform.
As explained by Pinterest:
“Ideas come from across the company via Makeathons and a submission portal called ‘Idea Factory’. TwoTwenty will then go to work researching, prototyping and testing to identify features with traction. After experimentation, these incubation ideas are productionized at scale and handed off to other teams within the company.”
So it’s essentially a dedicated project group, somewhat similar to Facebook’s NPE team, though focused on testing new in-app tools and functions, as opposed to the NPE team’s explorations into entirely new apps.
The idea is that the TwoTwenty team will be able to test and push out new projects faster, providing Pinterest with an ongoing Makeathon team that will continue to iterate and experiment based on the latest trends and ideas.
Pinterest says that TwoTwenty’s first exploration was with live-streamed creator events, which it developed based on creator and Pinner feedback. That eventually became Pinterest TV, which it officially announced earlier this month.
#PinterestTV is here with live episodes weekdays at 3pm PST/6pm EST starting Nov 8. Try something new with @TomDaley1994, chat fashion with @CSiriano, or fix your #PinterestFail with Monica Suriyage. Get ready to tune in: https://t.co/RMpRokrviR pic.twitter.com/fu8auVezYa
— Pinterest (@Pinterest) November 1, 2021
That also leans into the rising interest in live-stream commerce, which is already huge in China. The popularity of live-streamed shopping among Chinese consumers has lead to Pinterest, YouTube and Facebook (or Meta) all trying out their own live shopping projects to see if they can drive more interest.
The alignment with this broader trend suggests that TwoTwenty will be monitoring more than just Pinner feedback, with overall industry shifts also likely to guide its direction on building new tools and additions.
It’ll be interesting to see what the team develops in response, and whether it sees Pinterest moving even faster on the latest commerce trends and tools as it looks to maximize its shopping potential. Pinterest is already hitting above its weight in visual discovery, and with video becoming a more significant element of the platform, TwoTwenty could end up playing a key role in boosting its options, and facilitating more opportunity for brand connection.
Recommend
-
2
Search Engine Land » Channel » Commerce » Pinterest rolls...
-
3
NTT and ServiceNow team up to accelerate private 5G adoption Image Credit: Getty Images Join today's leading executives online at...
-
5
How To Simplify and Accelerate Future Feature Development An essential guide of how to overcome complexity and burden when adding features to...
-
6
Pinterest Launches New Ad Tools to Help Brands and Creators Tap into Product Discovery Published June 15, 2022 By
-
5
SQream-Hitachi Vantara team up to accelerate peta-scale data analytics
-
4
Pinterest is bringing popular music to Idea Pins, its TikTok-like featurePinterest is bringing popular music to Idea Pins, its TikTok-like feature / Pinterest’s deal with record labels will allow users to add...
-
3
How Pinterest’s design systems team measures adoptionRavi LingineniDesign Technologist at PinterestI’m a design tec...
-
9
This is the latest launch from StopLightSee StopLight’s 5 previous launches →
-
11
The partnership will be a multi-quarter implementation, which will begin rolling out later in 2023. Nicole Farley...
-
5
Sam Altman wants to spend $7 trillion to accelerate AI; how about we #acceleratetrust instead? By George Lawton
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK