Marketing Decision Scientist, WhatsApp Marketing

Marketing Decision Scientist, WhatsApp MarketingWhatsApp’s mission is to “connect the world privately”. WhatsApp is a private, simple and reliable way to talk to anyone in the world. 2+ billion people in over 180 countries use WhatsApp to connect with friends and family. You will have the unique opportunity to be part of this incredible lean team that’s making this magic happen.

WhatsApp Marketing DS team’s mission to transform WhatsApp into a most preferred messaging app. We are expanding our support to the Business marketing team, whose goal is to work with businesses worldwide to make WhatsApp the leading business messaging app. We do that by using data and science to: activate business & monetization strategy, lead the understand-test-measure-optimize cycle across B2B audiences, creative, messaging and media. To be successful in this mission, we’re looking for passionate, analytical, marketing decision scientists.

Are you passionate about WhatsApp? Are you excited about Business to Business Marketing? Do you thrive at the intersection of data science, business actions, driven by marketing and product? Do you have an insatiable curiosity to understand what messages resonate with which users? Do you have experience in launching hypothesis-driven experiments, providing data-based insights to help marketers make better decisions? Do you have an urge to challenge the status quo and own improving it? Do you bring positive energy to help the teams you belong to? Do you have empathy for business users who may not be as data-savvy as you are? Are you strong in quantitative, analytical thinking and technical skills (SQL, Stats, R/Python etc.)? Are you hungry to create impact by owning and driving analytical projects?

The right candidate has demonstrated success in driving scaled B2B marketing programs for enterprise technology products, working with an ecosystem of companies that provide data, tools and services that maximize the performance of WhatsApp marketing for all its business clients.

He or she must exhibit strong communication skills and have experience delivering results while working across large, cross-functional teams. If you are passionate about growing B2B products and thrive in a fast-paced environment, we'd be thrilled to meet you.