How to Use Minimalism in Web Design (And Why You Should)

Do you like minimal and simple designs for the brand’s websites? Simplicity is the subtle sophistication in life and design too.

Minimalism in web design unleashes the core elements such as easy-to-follow navigation, creative and smooth layout, compatibility, less content, and industry-appropriate design. Minimalism actively gained popularity in 1960 for the first time and has gone from strength to strength since.

Very little can go wrong when brands have minimal web design, as people can tirelessly intertwine with an entirely focused intention. Almost 75% of people assess and trust a brand over its website’s look which means the more minimal it is, the more you will engage with organic traffic.

40% percent of people won’t engage with websites that don’t load quickly. Minimalist web designs are still in trend. They have aesthetic vibes to entice visitors and creative features to make the user experience more pleasant.

The rest of this article highlights the core elements of minimalist web design, the benefits, and case studies for inspiration.

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Less is more; more is enough

The famous quote “Less Is More” refers to minimalist website design’s simple yet creative designs. Some websites are so cluttered and don’t provide a comforting user experience. Many websites are so cluttered and over-burdened by so many elements that distract the website’s visitors.

The below site is fantastic for sales purposes because it is minimal.

It props up your content

Some websites are messed up with too much content. The more minimal your web designs are, the more cleanly you add your website content to educate your customers. Too much content on websites distracts the visitors and decreases the organic traffic and ROI.

It’s no surprise that writers, musicians, directors, photographers, athletes, and artists always have minimal website designs to engage their fans.

The famous Moscow-based director Artemy Ortus has minimal website designs. The slideshow has a very creative vibe to entertain his fans without showcasing the cluttered elements.

Another creative example is Ginza Restaurants. The website slightly exposes the content to hit its target audience without breaching the minimal design’s charm.

Minimalism in UX/UI shows strength

UI/UX designs are the core element of any website. Some UI/UX designs are overburdened due to countless animations, content, graphics, and image elements. It looks heavy and dull to the eyes.

Minimal UI/UX designs are more attractive. Inlay’s website design is the perfect example of a minimal UX/UI design.

• Complex UI/UX designs, dull graphics, unclickable buttons, and cluttered buttons make the websites more complicated.
• Minimal UI/UX designs dare to facilitate the visitors with uncomplicated outlooks and a fantastic user experience.

Websites that are not minimal are also more challenging for designers as they can make mistakes while designing many aspects. Minimal websites provide ease to designers as there are minimal elements to worry about.

Flawless navigation and links

The more user-friendly your navigation is, the more your users can learn and engage on your website. Some websites have poor navigation and links that dare to make their visitors frustrated.

• Minimal website design always demands simple navigation and links to the specific topic or image.
• Navigation directs customers to vital calls-to-action.
• Simple navigation makes your website more accessible and usable.

Intuitive and straightforward navigation always helps visitors find what they are actually looking for.

Appealing color contrasts

Some websites have black and white themes like Creative Parks and Crowns & Owls. Minimal website design should have simple two- or three-color combinations.

Fewer colors entice users. White color is the most favorite among designers as it can highlight other website elements.

• Minimal color contrast effectively highlights the important elements.
• They make the website more appealing.
• Colors have psychology, and you can choose the color according to your brand and target audience.
• Minimal color contrasts also assist typography and images.

Negative space

Negative space allows you to showcase elements on screens without distraction. It is also called “White Space,” which refers to the specific areas between creative factors, especially on the home page (It can also be implemented on other pages).

• Negative space highlights a call to action.
• Take a photography or art class to know the depth of negative space.
• It improves the content readability to visitors.
• It also balances the fundamental elements on a website.

The more negative space revolves around the specific image or content, the more your elements will be audible and attractive to visitors due to the clean and spacious surroundings. Negative space also provides sophisticated vibes to a website.

Minimalist design case studies

HubSpot

HubSpot (a creative inbound marketing and sales platform) assists companies in getting organic visitors, converting leads, and closing customers. This case study explains HubSpot’s website design evolution to get a higher ROI.

HubSpot’s monthly visitors reached almost 4 million people across 18,000+ companies and 90+ countries. They decided to work on their website to lengthen their conversions.

The Results

• 16% increase in ROI from website contacts.
• 103% increase in leads.
• 41% increase in marketing qualified leads.

HubSpot wanted to do it in a short timeframe before launching its new product. UX Designer Austin Knight lead the website project with three other people (visual designer, developer, and marketing manager) and designed a minimal website.

Candyland

Candyland is a famous eCommerce website. It launched its first eCommerce website in 2003, and after three years, they found a new website developer that could redesign its website to help boost conversions.

The Results

The designer took 48+ hours to make tremendous changes to Candyland’s website. The main goal was to generate leads, get organic traffic, have full access to coding and backend of the website, and showcase faster and reliable customer services.

• Candyland updated its website with modern website design elements.
• The designer took inspiration from the original owners of the brand.
• The designer provided back-end access to manage products and content strategies.
• The project resulted in more conversions and better search engine performance.

Wrapping up

You need to look after your digital presence and revamp your website with the latest design trends – such as minimalism.

This article highlighted the importance of minimalism in web design, the core elements, benefits, and how brands solve conversion issues after revamping their websites with minimalist design principles. Minimalism in websites is essential because it is engaging, easy to access, on point, attentive, and simple to navigate.

Guest author: Umar Ilyas is a Senior Digital Marketing Executive at Techxide. Umar Ilyas spends most of his time understanding audiences and attracting them with his strategic content. When he’s not on his work desk, you’ll find him gaming and searching for the latest fashion trends.