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魔改老歌+拟人，抖音中秋广告萌爆了
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魔改老歌+拟人，抖音中秋广告萌爆了
作者： Garbo
2021-09-09 16:04 浏览 · 1255
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在九月底中秋节前夕，抖音电商发起“中秋礼遇季”大促，制作了三支拟人化的创意竖屏短片，十分吸睛。
短片将爆款产品以拟人化的手法呈现在视频内容中，并采用老歌魔改的方式，将爆款产品的特点结合脍炙人口的旋律，内容诙谐幽默，朗朗上口，令人上头。
借势节日热点，中秋礼遇季抖音还推出了满减券、支付优惠、累销榜单等优惠策略，带动抖音电商的销售转化，更加促使短视频平台成为商家营销的又一个主战场。
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