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Amazon is reportedly planning to release an Amazon-branded TV as soon as October

 3 years ago
source link: https://www.theverge.com/2021/9/2/22655016/amazon-branded-tv-television-tcl
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Amazon is reportedly planning to release an Amazon-branded TV as soon as October

Amazon could be stepping up its TV efforts

By Jay Peters Sep 2, 2021, 8:17pm EDT

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acastro_190920_1777_amazon_0002.0.0.jpgIllustration by Alex Castro / The Verge

Amazon is set to release Amazon-branded TVs as soon as October in the US, according to Insider. The TVs will have Alexa, screen sizes “in the range of 55 to 75 inches,” and will be designed and manufactured by third parties such as TCL, Insider reports. The company is also developing a TV designed in-house, Insider says, but it’s unclear when that might be released.

Amazon already has many irons in the fire with TVs — it partners with Best Buy to sell Toshiba and Insignia TVs that run Amazon’s Fire TV software, offers an AmazonBasics-branded TV in India, and has the Amazon Fire TV Stick and Amazon Fire TV Cube, which you can hook up to your TV. But this rumored new Amazon-branded TV could indicate that the company is stepping up its television efforts to take on TV stalwarts like LG and Samsung more directly.

Amazon didn’t immediately reply to a request for comment.


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There are 20 comments.

D_H

INTO THE UNKNOWN!

Posted  on Sep 2, 2021 | 8:27 PM

Nah… Fire products are doodoo. It’s a terrible OS on any hardware.

Posted  on Sep 2, 2021 | 9:09 PM

Why do you say that? I don’t think it’s horrible, obviously no where near as great as tvOS, but it’s not horrible.

Posted  on Sep 3, 2021 | 9:20 AM

-Speed
-How you access actual apps mixed amongst icons for shows and movies is needlessly difficult
-How it appears to try to be both a simple Roku and complex appleTV and fails at both
-Speed, again

It’s a pirates wet dream. But it’s the worst of the available options as ye standard consumer device.

Posted  on Sep 3, 2021 | 11:47 AM

This is true. IMO tvOS > GoogleTV/Chromecast Fire TV > Roku > Samsung > LG > etc.

I know everyone seems to love Roku but it has always just felt cheap to me. Maybe it’s because I used to have original Roku boxes that I didn’t like and never went back.

Posted  on Sep 4, 2021 | 6:00 PM

Interesting to see TCL mentioned here since so far no TCLs have offered the Fire TV OS but also since they’ve been the best bang for your buck brand for a few years now.

I do wonder what value they’re really bringing here. It does seem like Fire TV OS is kind of the weakest of the major 3rd party streaming device OSes.

Posted  on Sep 2, 2021 | 9:17 PM

Letting another company make the devices and then slapping their name on it is such a weak move, but I’m sure they’ll sell for dirt cheap to offset their mediocrity.

Posted  on Sep 2, 2021 | 11:02 PM

That’s what 99.99% of all the Amazon-branded stuff on Amazon is.

Posted  on Sep 4, 2021 | 4:21 PM

This is the (Amazon) way

Posted  on Sep 4, 2021 | 6:00 PM

If someone tried to give me an Amazon TV for free I would not accept it. The Fire products are terrible to begin with and who knows how many ways the sets will be set up to harvest our data. No thank you.

Posted  on Sep 3, 2021 | 12:03 AM

Disable the TV’s lock-screen ads for only £49 more.

Posted  on Sep 3, 2021 | 1:50 AM

Was a big Fire TV fan until the latest UI update. It’s peak hostile UX, fully loaded with ads and "hiding" content you want to watch to make you scroll through ads. Was so annoyed that I eventually gave up and installed a custom launcher.
Had no intention of installing one but Amazon made me do it. It’s "quiet" now on the homescreen.

Posted  on Sep 3, 2021 | 6:15 AM

Thank you for giving a pretty good reason for the FireTV hate!

Posted  on Sep 3, 2021 | 9:23 AM

Even though I’m not expecting a great product, this is still a wake up call to Apple. Amazon torched Apple with Alexa. A TV with Alexa could put Amazon more at the center of the living room. And every tech company wants that space.

Posted  on Sep 3, 2021 | 10:07 AM

Let’s not forget about Google in this equation.

Posted  on Sep 3, 2021 | 10:54 AM

I would certainly purchase one.

Posted  on Sep 3, 2021 | 12:19 PM

It’s basically a surveillance device (with full a/v surveillance-based advertising capability).. don’t say you haven’t been warned. If you care about your privacy stick to a monitor.
If want to give advertisers full access to your living room activities, go right ahead

Posted  on Sep 3, 2021 | 1:41 PM

When are companies going to learn that Amazon only cares about Amazon?

In business together one day, competitors the next (after they learned everything about you on AWS).

Posted  on Sep 3, 2021 | 3:43 PM

It needs to be disruptive else no point. Make it -
OLED.
120 Hz.
One fourth the current prices.
With wings and follows me in any room I go.

Posted  on Sep 3, 2021 | 9:53 PM

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