Hi-Curious
source link: https://www.xfive.co/work/hi-curious/
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Client
Hi-Curious is a place to join interactive communities led by inspiring people who share their cannabis lifestyles to advocate, educate, entertain and support. We’ve built the platform as a marketplace for followers that want to be a part of what influencers are creating.
Brief
Hi-Curious Premium is dedicated to an active group of cannabis lifestyle influencers so they can share their knowledge and life experience with their communities. Client’s goal was to buid the platform as a community access marketplace for followers that want to be a part of what influencers are creating.
Solution
Cooperation Model
Xfive guided Hi-Curious through the whole process of building a web application from scratch. User experience has been built with mobile devices in mind. The technical part of the project required creating a custom Web Application based on the Ruby On Rails framework.
- 1x UX/UI Designer
- 2x Ruby on Rails Developer
- 1x Front-End Developer
- 1x Quality Assurance
- 1x Project manager
Methodology
The agile approach was evaluated as the best choice for a start-up requiring flexibility and responsiveness to market feedback. The discovery phase was crucial to the success of the project.
Tools
- Figma
- Slack
- Trello
Technologies
- Ruby on Rails
- JavaScript
- HTML5
Timeframe
4 months
Results
Key achievements
The application has a modern & elegant look and feel. The selling and buying experience are the main features.
- Xfive created a premium sub-brand for Hi-Curious called Hi-Curious premium so it feels special.
- User-centric design and technologies used resulted in an increased conversion rate.
- The buying process is very fast and easy with only a few clicks to subscribe to a community.
Challenges of Cannabis Startups in the United States
- rapidly changing legal environment and inconsistent regulations between states,
- many payment providers still not supporting cannabis businesses,
- popular e-commerce platforms not supporting cannabis merchants and marketplaces.
Lauren Mundell
The site is beautiful, we love working with Xfive. Thank you for making our MVP dreams come true!
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