The term “chunk” refers to a small component of a larger total that is commonly used.

The term “chunking” is used in user experience design to refer to a method of splitting up content into small, distinguishable chunks of information rather than a homogeneous swath of atomic information bits, as in the preceding illustration.

As a result, what exactly is the relevance of chunking for our clients?

On the other hand, when information is broken down into manageable chunks, human beings find it simpler to retain and recall it. In this case, for example, do you think you’d be able to recall this string of digits if I asked you to do so?

Breaking the phone number into smaller pieces may make it easier for you to remember it in the long run. Instead of having to recall eleven numbers, you will just have to learn four bits of information now instead of eleven digits. Negative space is frequently used to signify where bits of web content are separated from one another when we break our web content into chunks in a similar fashion.

Cognitive psychologist George Miller popularised the concept of the “magical number 7” in the 1950s, and you may have heard of it before now. Scientists have discovered that the average person can keep roughly seven pieces of information in their short-term memory, according to Miller.

Miller’s findings are commonly misinterpreted in the realm of user experience, with many people believing that it suggests that consumers can only process seven things at a time.

Design decisions that are overly restrictive, such as requiring a global navigation bar to include no more than seven items, can emerge from, for example, defining that no more than seven things can be contained within it. In order to avoid the necessity of our customers remembering the options on our menus, we have made them all visible on the screen, which reduces the requirement for such a feature.

Make no mistake: the number 7 is not significant in and of itself.

The most essential takeaway from Miller’s research for user experience professionals is that human short-term memory is limited in its capacity.

That is to say if you want your users to retain more knowledge, break it down into easily digestible chunks of information.