The Optimal Pricing Strategy for Your Startup - Office Hours with Madhavan Raman...
source link: https://tomtunguz.com/pricing-with-madhavan/
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
The Optimal Pricing Strategy for Your Startup - Office Hours with Madhavan Ramanujam
Posted on 2021, Aug 09
One min read
Pricing is one of the questions that persist through the evolution of a company. A common topic today in software startup board rooms is: should the company price by seat or by usage?
To answer this question and many others, Redpoint Office Hours will welcome Madhavan Ramanujam, Partner and Board Member at Simon-Kucher on Wednesday, August 25th at 11AM PT.
Madhavan has led more than 200 pricing projects across software companies. He has advised more than 20 unicorns including Uber, Asana, and Stripe. He is the co-author of Monetizing Innovation, which I wrote about in this blog post. It’s the canonical book on modern pricing.
During the session, we’ll cover:
- the types of pricing strategies
- the key factors to think about when pricing
- when to employ usage and seat based pricing
- how to communicate pricing changes
If you’re interested in attending, please register here. We will collect questions from participants during registration and try to cover them throughout the discussion. Attendees will also have the opportunity to participate in a live Q&A at the end of the session.
If you would like to stay notified of all future Office Hours, please subscribe here.
Recommend
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK