Going crazy about marketing automation? 90% of it is unnecessary. What drives de...
source link: https://nextbigwhat.com/marketing-automation-alternative/
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Going crazy about marketing automation? 90% of it is unnecessary. What drives demand is something else
I used to invest heavily in marketing automation, tracking, attribution, configuring funnels, and retargeting.
But after 13 years of doing marketing for SaaS companies… I’m convinced that 90% of it is unnecessary.
The biggest reason you don’t need a complex marketing stack?
What drives demand isn’t a bunch of funnels or retargeting campaigns…
What drives demand is a bunch of customers who actively want what you’re selling.
Good indie marketing connects buyers with your product.
The worst products require MORE marketing; more convincing, more funnels, more drip campaigns, more manipulation.
For indie entrepreneurs, the best products are the products people already want to buy. It shouldn’t take a bunch of effort to convince them. 
Recommend
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK