Decoded: Notion's Growth Strategies
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Decoded: Notion’s Growth Strategies
If you’re a SaaS founder, you need to study Notion
The growth strategies used become a $2B startup and reach 1M users after a single seed round
A thread
1) Notion was founded in 2012 by Ivan Zhao. Since it’s re-launch in 2018 it’s been the fastest growing platform for teams and individuals.
Notion is no code software positioned as the one stop productivity, collaboration, note-taking and multipurpose SaaS solution tool.
4)The community isn’t just growing in size, but it’s super engaging, averaging 25 new posts and 200+ comments/day
They leveraged this to build a Notion Ambassador program for their biggest Notion fans and creators, while connecting with users to constantly get product feedback
7) The key takeaway was they found their power users, connected with them, and provided an opportunity to collaborate and build an army of Notion marketers.
They gave them freedom to create content and have exclusive benefits as incentives – letting their passion drive growth.
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