Amazon owns a massive slice of the search pie. This year the marketplace is projected to own half of all US online retail sales1 and last year, 63% of retail searches in the US started on Amazon2.

This makes Amazon the most powerful marketplace and search engine in the US for retail and ecommerce. Even more powerful than Google.

Unsurprisingly, competition is fierce, and knowing what the top searches are will help to inform your keyword search strategy and point you towards opportunities on Amazon.

What Are The Most Searched Items on Amazon?

Top 100 Amazon searches in the US (April 2021):

  Amazon keyword Search volume Category 1 Pop It 1,861,792 Toy 2 Ps5 1,789,042 Gaming 3 iPhone 12 Pro Max Case 1,775,260 Electronics 4 Gaming Chair 1,616,908 Gaming 5 iPhone 11 Case 1,578,256 Electronics 6 iPhone 1,536,074 Electronics 7 Liquid Chlorophyll 1,530,106 Health 8 Fidgets 1,510,296 Toy 9 Crocs 1,450,464 Clothing 10 Air Fryer 1,447,919 Home 11 Nintendo Switch 1,409,107 Gaming 12 Apple Watch 1,409,002 Electronics 13 Gua Sha 1,402,917 Health 14 Face Mask 1,387,906 Health 15 Chlorophyll 1,346,406 Health 16 Fidget Pack 1,337,782 Toy 17 Airpods 1,276,707 Electronics 18 Bluetooth Headphones 1,269,144 Electronics 19 Outdoor Furniture 1,251,928 Home 20 Power Bank 1,239,026 Electronics 21 Pop It Fidget Toy 1,236,867 Toy 22 Gaming Pc 1,213,800 Gaming 23 Bluetooth Speaker 1,180,572 Electronics 24 Playstation 5 1,160,713 Gaming 25 My Orders 1,147,505 Customer Services 26 HBO Max 1,141,859 TV/Movie 27 Fidget Packs 1,109,205 Toy 28 Desk 1,077,883 Home 29 iPhone 12 Pro Case 1,071,559 Electronics 30 Waist Trainer For Women 1,071,559 Health 31 Pokemon Cards 1,041,455 Toy 32 Horror Movies 1,038,932 TV/Movie 33 Led Lights 1,038,637 Home 34 Apple 1,020,385 Electronics 35 Sandals For Women 1,016,104 Clothing 36 Laptops 1,012,116 Electronics 37 Car Accessories 1,007,276 Home 38 Office Chair 1,004,317 Home 39 Masks 992,021 Health 40 Gift Card 981,932 Gift 41 Water Bottle 980,561 Home 42 Projector 977,713 Home 43 Rings 970,577 Clothing 44 Sunglasses For Women 969,135 Clothing 45 Mouse Pad 969,135 Electronics 46 Movies 965,650 TV/Movie 47 Mini Fridge 964,950 Home 48 Disposable Face Masks 960,997 Health 49 Mothers Day Gifts 957,799 Gift 50 Room Decor 957,799 Home 51 Pool 955,805 Home 52 Anker 954,727 Electronics 53 Earbuds 954,127 Electronics 54 Candy 947,044 Food 55 iPhone Charger 944,894 Electronics 56 Ipad 944,606 Electronics 57 Leggings 937,898 Clothing 58 Led Lights For Bedroom 936,079 Home 59 Dog Bed 930,909 Home 60 Godzilla 927,889 TV/Movie 61 Headphones 918,627 Electronics 62 Solar Lights Outdoor 913,488 Home 63 Wall Decor 912,262 Home 64 Shoe Rack 912,262 Clothing 65 Womens Sandals 912,262 Clothing 66 Lego 909,456 Toy 67 Apple Watch Band 907,009 Electronics 68 Mask 901,549 Health 69 Laptop 890,182 Electronics 70 Womens Tops 888,500 Clothing 71 Ps5 Console 881,784 Gaming 72 iPhone XR Cases 876,153 Electronics 73 Coffee Maker 876,153 Home 74 Dress For Women 876,153 Clothing 75 Dresser 875,967 Home 76 USB C Hub 875,578 Electronics 77 Home Decor 868,285 Home 78 Shower Head 867,011 Home 79 Shower Curtain 867,011 Home 80 Rose Toy For Women 861,992 Toy 81 TV Stand 846,645 Home 82 Bathroom Decor 832,722 Home 83 Documentaries 831,937 TV/Movie 84 Ps4 Games 828,533 Gaming 85 Xbox Series X 823,279 Gaming 86 Apple Watch Series 6 818,593 Electronics 87 Alexa 815,661 Electronics 88 Nintendo Switch Games 814,307 Gaming 89 Funko Pop 800,464 Toy 90 Ps4 Controller 800,292 Gaming 91 Spongebob Squarepants 797,218 Toy 92 Airpods Case 795,896 Electronics 93 Ring Light 793,425 Home 94 Ring Doorbell 791,534 Home 95 Curtains 786,261 Home 96 Nike Shoes Women 780,326 Clothing 97 Summer Dresses For Women 774,222 Clothing 98 Harry Potter 771,917 Toy 99 Godzilla Vs King Kong 769,778 TV/Movie 100 IPhone 12 Case 764,736 Electronics

Data from the Sellzone Keyword Wizard Tool, April 2021.

In the top 100 Amazon searches, product searches are split fairly evenly across the categories of toys, gaming, health, clothes and electronics. Although, gaming, and electronics dominate the top six searches.

Usually, you would expect to see electronics and gaming dominate all the top five most searched items on Amazon. But, this month, the outlier fidget toy ‘Pop It’ is the most popular item on Amazon.

The top branded product searches on Amazon:

  Amazon keyword Search volume Category 1 Pop It 1,861,792 Toy 2 PS5 1,789,042 Gaming 3 iPhone 1,536,074 Electronics 4 Crocs 1,450,464 Clothing 5 Nintendo Switch 1,409,107 Gaming 6 Apple watch 1,409,002 Electronics 7 AirPods 1,276,707 Electronics 8 Pop It Fidget Toy 1,236,867 Toy 9 Playstation 5 1,160,713 Gaming 10 Pokemon Cards 1,041,455 Toy

Unsurprisingly, Apple products are frequently listed in the top 100 items on amazon. With 14 Apple-branded listings in the top 100 Amazon searches and three in the top 10 branded products. 

How Do You Find Trending Searches On Amazon?

If you want to find trending searches and the most popular items, Amazon has a few useful pages that provide the information for you:

• Amazon Best Sellers page — the most popular items on Amazon, updated every hour.
• Amazon Movers and Shakers — the fastest-growing sales in the last 24 hours, updated every hour.
• Amazon also most wished for — items saved to wishlists, updated every day.

These pages are great as a starting point to see what is popular on Amazon, what users are buying, and what they want, to inform your keyword search strategy.

However, as mentioned above, competition is fierce, so any of the top items on Amazon are going to be difficult to compete with. If you are new to Amazon, it would be better to use these trends to look for more niche products that are variations or support the best sellers.

Use the products as seed keywords and topics to find more low competition keywords with a considerable search volume. Don’t forget, the combination of several low-volume keywords adds up to a significant amount and is far easier to achieve than one high-volume, high-competition keyword.

How Do You Find Amazon Keywords?

If you want to find the search volumes for Amazon keywords and do keyword research, you will need a specific tool as the marketplace doesn’t provide this data publicly.

Semrush now has an Amazon keyword search tool within Sellzone — its toolkit for Amazon sellers, to help you find the right keywords

If you have already used the Keyword Magic Tool, the Amazon keyword tool will be pretty intuitive to use.

Enter a seed keyword and the tool provides a list of suggestions that you can filter.

To find high volume, low competition keywords, just select the Competitors filter to 101-1,000 and you can see the top keywords bubble to the top.

Amazon doesn’t allow you to create listings for brand names other than your own. So, if you are doing research for product listings, you will need to remove the brand name keywords.

‘Bone conduction headphones bluetooth’ is bubbling up as a possibility of a reasonable competition level that’s achievable and with a healthy search volume.

If you’re an affiliate, you can use the tool to find opportunities. By knowing the most popular items on Amazon, you can add affiliate links to your websites with products you know there is a high demand for. In that case, you would want to include the brand names in your searches.

To help your Amazon keyword research, try out the Semrush powered Keyword Wizard tool for free over at Sellzone.

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Sources
1eMarketer 
2Semrush