Google Makes It Free to List Hotels in Search

If you own a hotel, or you know someone who does, they can now list their hotel on Google Search for free. For consumers, this means being able to view room availability in more hotels around the world.

List Hotels for Free on Google Search

As announced on The Keyword, Google is now making it free for hotel owners and travel agencies to list their hotels on Google Search. As long as you're signed up for a free Google account, you can submit your listing to the search giant without spending a penny.

What Free Hotel Listings in Google Search Means for Consumers

This change doesn't only help hotel owners; it helps the consumers equally. With Google now allowing people to list their hotels for free, more hoteliers will add their hotels to Google Search.

This way you'll have more choices of accommodations when you use Google Search for your next trip.

More options mean the possibility of saving more money, as you'll have alternative hotels to choose from in your selected regions. You'll also be able to quickly compare prices of similar hotels to get the best deal for yourself.

Users Who Can List a Hotel

The official blog post mentions any hotel owner or travel agency can create a listing for a hotel. You're going to need an account with Google in order to do this, though.

How to List a Hotel on Google for Free

Adding new hotels to Google Search is fairly easy, and you can do this for your own hotels or you can help someone with their listings.

To start, you need a Google Hotel Center account which can be created for free. Once you're past that, you need to create a feed for your prices and availabilities.

Related: How to Use Google Ads to Promote Your YouTube Video

Google will use the information in this feed to display your hotel as well as your room availability on the main Search.

You can go for paid hotel campaigns as well, if you're looking for more exposure.

Free Flight and Shopping Listings

This isn't the first time Google has announced free listings for their Search. Earlier, the company allowed airlines to list their flight availability in Google Flights for free.

Related: Ways to Use Google Flights to Plan Your Trip and Save Money

Later, they also enabled retailers to add products to Google Shopping for no fee.

More Hotels in Google Search Coming Soon

As hotel owners and travel agencies start adding their hotels to Google Search, you'll see significantly more accommodation options for your trips. We're sure the hoteliers are going to appreciate this kind gesture, especially given the current situation.

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