The dos and don'ts of product analytics - Mind the Product
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The dos and don’ts of product analytics
BY Eira Hayward ON APRIL 2, 2021
Analytics help product people to realise their product goals through being evidence and outcome driven — today they are a vital part of any product person’s toolkit. This deep dive into analytics aims to give you some background information on analytics, some handy dos and don’ts and also shares some key insights from a new report from Mixpanel that investigates how product teams are using metrics to analyse user behaviour.
Perhaps we should start with the straightforward purpose of analytics — in a nutshell they measure the state of the product and what users are doing. They tell you what’s going on, what users are doing although not necessarily why they are doing it. As Mixpanel says in an e-book,
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