ADA Compliance Website Checker

How small gains affect your bottom line

As a digital marketer, I’ve run many conversion optimization tests throughout my career. Setting up the technology, producing variants, and actually running tests can be expensive and time-consuming. Some of the experiments generated a lift of 3-5% in conversion. While this may sound small, when you may be dealing with hundreds of millions of dollars in eCommerce or B2B lead-gen that might produce a similar volume of revenue, a 3-5% lift in conversion can mean $3-5 million dollars in revenue lift. When you evaluate the impact of spending that $30k on conversion optimization, it can easily provide significant ROI.

Where accessibility fits into your marketing strategy

How does accessibility relate to the previously mentioned optimization? Think of website accessibility as another conversion optimization tool in your arsenal and a way to have a very real and positive impact. If a segment of the population that wasn’t previously able to use your website is now able to, that can have the same effect as implementing a highly successful conversion optimization test. That’s a pretty powerful way to look at website accessibility from a marketer’s perspective. Not to mention that people with disabilities are incredibly loyal customers. They often have so much trouble with the vast majority of websites that once they find one that actually accommodates their needs, they stick with it.

Where and how do you start improving accessibility?

You’ll need an ADA compliance website checker to evaluate your current state. There are many types of ADA website compliance evaluation tools available, from chrome extensions to enterprise-class evaluation software. Some of these are free ADA website compliance tools that will generally do a surface-level code evaluation and provide you with a good starting point to identify some of the more common accessibility issues.

Both automated and manual ADA website evaluations are critical components of a successful accessibility strategy. For most digital marketers or website managers, a good starting point is automated ADA compliance evaluation software, as it will give you general information as well as granular, code-level data. Such software can range in price, but there are some free and cost-effective solutions available.

Here are some free options you can try right now, courtesy of TPGi.

• Free Initial Domain Analysis (IDA), – We provide an automated ADA compliance website evaluation report that gives your website an overall accessibility score and provides insight into high-impact areas. This is probably the easiest and most effective way to get started.
• Free ARC Toolkit – A free Chrome extension that is perfect for evaluating individual pages for accessibility failures. This is one of the fastest ways to get started.
• Schedule a free initial website accessibility consultation with one of our experts – we can help you determine the right next steps for your business.

Once you know the current state of your website accessibility, you’ll be better positioned to evaluate how much it is likely impacting your conversion rates, and can determine what type of plan makes sense for your business.