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Life After Third-Party Cookies
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ad businesses will rise and die on this
Life After Third-Party Cookies
Submitted by David Smooke
3 days ago
By 2022, Google plans to entirely eliminate third-party cookie tracking in Chrome browser. Here is what to expect from the marketing industry.
The Lede
Google plans to entirely eliminate third-party cookie tracking in Chrome browser. ‘We will place more and more restrictions on the use of third-party cookies, which are the most common mechanism for cross-site tracking today‘, writes Google team in The Privacy Sandbox, ‘and aggressively combat the current techniques for non-cookie based cross-site tracking, such as fingerprinting, cache inspection, link decoration, network tracking, and Personally-Identifying Information joins‘.The Source
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