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Spam…10 Tips to Keep Your Emails Out of It
source link: https://blog.smore.com/spam-10-tips-to-keep-your-emails-out-of-it-4232d5a697a
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Spam…10 Tips to Keep Your Emails Out of It
- Do not use spam trigger words in the subject line and try to avoid using too many in the body of your email. A comprehensive list of words can be found here: List of words causing Spam
- DO NOT USE ALL CAPS anywhere in your email. Including the subject line. Even when it may be useful to make a point, spam filters are very keen on all caps messages.
- Do not use a lot of exclamation points!!!!!!
- Limit the links in your email.
- Spam filters can be triggered by code pulled in from Microsoft Word. So try not to paste from word. Instead use Wordpad (Windows) or TextEdit (Mac) to paste from.
- Be consistent. Try not to stray too far from the content and design that your audience already associates with your brand, website, or social media channels.
- Do not use red font and make sure you don’t have hidden text (text with the same color as the background color).
- Ask your readers to add you to their email address book
- Send from people, not organizations. It is ok to have a persons name and organization as the from name.
- Keep your emails shorter. Too much copy is another red flag for spam filters
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