For this 9th episode of The Martech Show, I was delighted to have Rishi Dave, CMO of MongoDB, join me for a conversation about his experience as a tech-savvy CMO. Prior to MongoDB, Rishi had served as the CMO of Vonage and Dun & Bradstreet. Before that, he led digital marketing for the enterprise group at Dell.

Rishi, whose educational background was chemical engineering, has been one of the pioneers of martech-age marketing. For this episode, we ditched the slides and just discussed Rishi’s experience in the evolution of the marketing profession:

• Rishi’s transition to CMO — what was this like? Any surprises?
• Agile marketing practices, modern team organization
• Managing martech and marketing operations — experiences, insights, practices
• Thoughts on build vs. buy marketing tech? APIs in marketing?
• Getting broader adoption of marketing technology across the org
• How to communicate the value of martech and marketing ops to the C-suite?
• Relationship between marketing and IT — how has he seen that evolve?
• Any new marketing technologies you’ve been impressed with lately?
• 2020 “remote work” experience with marketing team
• Advice for the next generation of aspiring CMOs

Watch the full episode here: