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微博推出“线上发布会” 助品牌打开营销局面
source link: https://tech.sina.com.cn/i/2020-02-25/doc-iimxyqvz5735472.shtml
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整体来看，利用社交平台的在线直播为广大品牌构建新的营销场景，微博“线上发布会”实现了对之前线上营销场景的迭代，并在特殊时间节点进行玩法创新。“线上发布会”不仅引入明星、大V等优质账号资源，还首次整合了客户端弹窗等独特的运营资源，以帮助企业在
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