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AARRR模型+八角行为分析法——玩转游戏化用户增长策略(上)

 4 years ago
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neoserver,ios ssh client
我们需要一套基于AARRR模型,围绕增长成本、效率、质量三个话题来针对每一层转化漏斗提炼可操作的运营方案,以AARRR模型+八角行为分析法为理论框架的,游戏化增长策略应运而生。 一. 引言 随着互联网线上流量的渗透日趋集中,占领用户心智的产品逐渐成型,鲜有新产

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