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关于KOL／主播／带货，我整理了 20个行业真相
source link: http://www.woshipm.com/marketing/3020521.html
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为了流量，虚假不过是常态。 关于KOL的讨论在今年营销行业火了两次，一次是之前说KOL已死，取代它的是KOC；一次是“蜂群流量造假”事件，瞬间把KOL刷流量的陈年旧事又推到了风口浪尖。 今年电商直播带货也特别火，不断爆出的李佳琦、薇雅带货数据，让品牌商家都沉不
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