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2019天猫双11：从运营角度分析为何越做越复杂
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本文试图从一个运营工作者的角度，在分析双十一整体玩儿法的同时，试图了解埋藏在层层手段下的阿里战略目的。 10月21日，一年一度的双11大促再次拉开帷幕，相比较而言，今年的玩儿法更加复杂、繁琐：预售定金、店铺券、商品券、双11红包、购物津贴、折扣、免单，各种优惠
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