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网红食品,是昙花一现还是大势所趋?

 5 years ago
source link: http://www.woshipm.com/marketing/2551161.html
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本文从产品创新、用户组成、传播渠道、市场环境等多个角度分析了网红食品走红的背后逻辑。 2019年,一支咸蛋黄雪糕,打破冰品行业传统口味,成为新的“网红”级产品。小红书、微博、美食公众号都在推的这款产品,顺利的搭上了“网红食品”这趟快车,上线半年销售额达4000

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