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用增长思维4步法,做七夕节创意营销策划

 6 years ago
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文章将从增长的角度来重新定义活动策划的思维流程,增长理论更注重用户感受和场景化氛围,从用户的实际场景中找出用户需求,从而提出解决方案。 早上一上班,老板看着我的眼神里充满深意,跟我说:“七夕节快到了呦,你准备好惊喜了吗?” 晚上刚到家,老婆看着我的眼神里充满深

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