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如何评价江小白式营销？扎心的文案，糟糕的产品
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扎心的文案创意仅仅满足了看客们表层的感官刺激，却没有提供让消费者持续选择的核心价值。那些依靠短暂的创意而存在的事物，本质上并不能被称为真正意义上的产品，也将逐渐被遗忘。 作者：刘国华，上海外国语大学国际工商管理学院 副教授 来源：微信公众号“砺石商业评论（ID
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